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Branded Entertainment: Distributed Storytelling in a Digital World

White Paper Published By: Proximity Branded Entertainment
Proximity Branded Entertainment
Published:  Jan 13, 2011
Type:  White Paper
Length:  24 pages

This whitepaper will examine the new face of branded entertainment, the importance of great storytelling, the roles the Brand can play in the entertainment experience and best practices for using new media to distribute the story.



Tags : 
branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video