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How Social Media Is Revolutionizing the Apparel Industry - One Message at a Time

White Paper Published By: SAP
SAP
Published:  Nov 03, 2010
Type:  White Paper
Length:  8 pages

Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.

In just a few short years, social media has revolutionized the way people communicate and share information, turning conversations into 140-word blips andmaking e-mail—the original electronic communication tool—seem quaint. Now,social media is leaving its mark on commerce,and the apparel industry is no exception.



Tags : 
sap, media, social media, branding, loyalty