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Best Practice: Social Media For Business

White Paper Published By: Omobono
Published:  Apr 18, 2011
Type:  White Paper
Length:  12 pages

There's no denying that social media is now an established digital marketing channel - but in the world of B2B marketing there is confusion about how to really make it add value within the digital mix and a sense amongst B2B marketers that maybe it isn't for them, yet. With the help of some useful statistics and the collective knowledge of our social media team, this paper aims to give a brief overview of the growing role of social media, as well as some tips on what to do (and not to do)to make it work for you. There's a follow on paper 'Breaking Down the 3 C's; Social Media for Business' which then outlines in more detail Omobono's framework for planning social media activity, developing and disseminating content.

Tags : 
social media, omobono, b2b digital marketing, business