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Discover the Trends Around Marketing Technology Adoption in 2011

White Paper Published By: IBM Unica
IBM Unica
Published:  Sep 08, 2011
Type:  White Paper
Length:  13 pages

Independent research firm, Forrester Research, Inc. recently surveyed Customer Intelligence (CI) professionals to understand their marketing technology priorities, plans, and budgets. Some old issues continue to fester including the lack of a centralized view of customers and insufficient measurement that limit marketing programs for CI professionals. See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.





Tags : 
ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile, future adoption