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Marketing Transformed

White Paper Published By: Jive Software
Jive Software
Published:  Jun 26, 2013
Type:  White Paper
Length:  6 pages

Successful marketing is, at its core, all about collaboration. Yet working together—across teams, departments and agencies, as well as with customers and partners—is getting more difficult as the pace of business and the number of moving parts increase. Most marketers still depend on the same tools and methods they used 20 years ago: email, meetings, phone calls and desktop apps, leading to a lot of disconnects, inefficiency and pain. But change is finally at hand.



Tags : 
marketing, social business technology