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The Top Seven Success Factors for Optimizing the Customer Experience With a CXM Platform

White Paper Published By: Sitecore
Sitecore
Published:  Aug 21, 2013
Type:  White Paper
Length:  9 pages

Learn how to take advantage of a great Customer Experience Management Platform by utilizing every facet of its capabilities. In this white paper, you will discover the success factors involved in:

  • Recognizing the benefits of a well-rounded CXP
  • Making an organizational shift
  • Preparing marketing teams for new roles
  • Realizing the importance of collaboration
  • Optimizing the experience to optimize results
  • Rethinking how to measure performance
  • Becoming a global enterprise



Tags : 
sitecore, cxm platform, ustomer experience management, it management