> Oracle > The Grande Guide To Lead Scoring
 

The Grande Guide To Lead Scoring

White Paper Published By: Oracle
Oracle
Published:  Nov 21, 2013
Type:  White Paper
Length:  24 pages

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.



Tags : 
grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle