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Managing the Social Media Mix

White Paper Published By: Oracle
Oracle
Published:  Jan 16, 2014
Type:  White Paper
Length:  12 pages

This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.

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Tags : 
marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy