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7 Characteristics of Great Marketing Content

White Paper Published By: Act-On
Act-On
Published:  Sep 19, 2014
Type:  White Paper
Length:  4 pages

Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.



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