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The Culture of Content

White Paper Published By: Adobe
Published:  Apr 17, 2017
Type:  White Paper
Length:  24 pages

A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but its worth it to earn your customers loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to:

Define a content marketing strategy
Use personal experiences to connect with audiences
Speed up and streamline content flow

Tags : 
customer experience, content marketing strategy, content streamlining, content marketing, customer expectations