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TDWI Checklist Report: Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success

White Paper Published By: SAS
SAS
Published:  Apr 25, 2017
Type:  White Paper
Length:  9 pages

This Checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become more effective in marketing.



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