> Bluecore > The Ultimate Guide to ESP Selection for the Modern Retail Marketer
 

The Ultimate Guide to ESP Selection for the Modern Retail Marketer

White Paper Published By: Bluecore
Bluecore
Published:  Apr 03, 2019
Type:  White Paper
Length:  18 pages

If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite?

Itís time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology.

This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.



Tags : 
retail marketing, esp, email marketing, marketing technology