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Report: Me, my life, my wallet

White Paper Published By: KPMG
KPMG
Published:  Jun 06, 2019
Type:  White Paper
Length:  164 pages

‘The five mys’ is a fresh approach to understanding human decision-making. Essential reading for CMOs and organisations faced with a constantly changing consumer.

Read the report to discover:

• how the ‘five mys’ generate richer insights into consumers’ unmet needs
• why assumptions about different life stages need challenging
• key trends shaping the interaction between consumers and companies
• detailed ‘five mys’ insights across eight major economies.



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