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2018 Global State of Enterprise Analytics Report

White Paper Published By: MicroStrategy
MicroStrategy
Published:  Aug 21, 2019
Type:  White Paper
Length:  44 pages

Ready or not, the future is here.

For enterprise organizations, it must be a data-driven one.
Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.”

The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner.

Are most organizations there yet?

As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives. We’ve asked them about investment, priorities, use, benefits, challenges, talent, advancement and the foreseeable future. In our 2018 global survey, we polled professionals across Brazil, Germany, Japan, the United Kingdom and the United States where we found many commonalities, as well as some distinct differences based on location.

One thing is certain in this global survey view: data and analytics
are playing a crucial role in digital transformation efforts - driving
greater effectiveness and efficiency, as well as the strategy to define new business models and bring about successful change.

From a look at today’s challenges and benefits to top trends, we hope you’ll find the data and insights delivered in this report beneficial as your organization strives to become an Intelligent Enterprise.



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