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Published By: Adobe     Published Date: Mar 07, 2013
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
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budget allocation, marketing, multichannel marketing, digital marketing, adobe, attribution modelling
    
Adobe
Published By: IBM     Published Date: Jan 09, 2014
Companies worldwide are embracing private clouds, not only because they support new, highly efficient and secure data solutions, but also to drive new competitive organizational strategies. This white paper provides an assessment of the business value of implementing IBM SmartCloud Entry for Power Systems versus comparable private cloud solutions from VMware on Intel. It discusses the benefits of private cloud solutions, including reduced labor and hardware/software costs, ease of implementation and adoption, scalability, organizational flexibility, security, improved efficiency, as well as allocation of and access to IT resources.
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smartcloud, private cloud, vmware, workloads, smartcloud entry, ibm smartcloud, edison group, systems director
    
IBM
Published By: TIBCO Software     Published Date: Jul 22, 2019
FINANCIAL SERVICES’ HISTORY OF DISRUPTION Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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TIBCO Software
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