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Published By: CMO.com     Published Date: May 10, 2016
Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.
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consumer management, business management, best practices, digital commerce
    
CMO.com
Published By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On
Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce, ecommerce, ebusiness, e-business, foresee, foresee results
    
ForeSee Results
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
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product development, product marketing, product planning, features, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
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sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
    
Omniture
Published By: PassGo     Published Date: Oct 23, 2007
Looking at IT security history, the bad guys were always far more sophisticated than the people who tried to stop them. Even if companies or the government could conceive of IT security it was almost impossible to achieve it because of the lack of knowledgeable security professionals out there and the lack of security protection tools in the marketplace.
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risk assessment, hacker, hackers, hacker detection, cyber crime, cybercrime, cybercrimes, intrusion, intrusion prevention, intrusion detection, network security, azoogle, azoogle ads
    
PassGo
Published By: Trusted Network Tech     Published Date: Aug 21, 2009
Authentication technologies such as tokens and smart cards help meet the challenges of protecting sensitive data and securing application access. This white paper presents four cases in which an identity-based solution provides a compelling, low-cost alternative or complement to strong authentication technologies.
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network management, network security, access control, nac, network access control, identity management, security management, authentication, smart card, token, trusted network tech
    
Trusted Network Tech
Published By: Quocirca     Published Date: May 14, 2008
The software as a service (SaaS) delivery model has matured to such an extent that there is now an on-demand component to most software applications, whether it is online help, automated updates or the main application engine. At the same time, many vendors are realizing that to provide a satisfactory end user experience, total reliance on a web browser is not always enough and a desktop component is often needed.
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saas, quocirca, software development
    
Quocirca
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
Tags : 
product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Business Assyst     Published Date: Mar 26, 2007
Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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crm, customer relationship management, customer experience management, loyalty, retention, business metrics, affinity, business assyst
    
Business Assyst
Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : 
customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce, ecommerce, ebusiness, e-business, foresee, foresee results
    
ForeSee Results
Published By: eGain     Published Date: Oct 12, 2007
Business relationships have always been based on interactions. Until now most of these interactions have been through conventional means, such as the telephone. But now more and more of your business interactions are over the Internet, and this trend will continue for the foreseeable future. Are you ready to handle this change?
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customer interactions, customer service, customer support, support, helpdesk, online support, help desk, client service, egain
    
eGain
Published By: ElcomSoft     Published Date: Dec 06, 2007
These days we’re always hearing about the "information age," "information technology," and how "information rules the world." We have come to feel that information is everything. But what does that mean, and is information in itself so important? Not completely. We need information to make decisions – that's what is truly important. A proper decision lights the way to success in any situation. That's why having access to information is a competitive advantage in any business environment.
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passwords, password, password protected, password management, access control, data protection, information management, elcomsoft
    
ElcomSoft
Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
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marketo, reference call, crm integration, white paper, marketing, data quality
    
Marketo
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: ConcertTech     Published Date: Dec 16, 2008
When you have a technology rollout to deploy on a nationwide or global scale, service efficiency is critical. While missed deadlines and unbudgeted project costs are always a concern, they should never be a likely outcome. By understanding the details of the Rollout Services Model (the second part of the Technology Rollout System), you can avoid the potential nightmares of project implementation and ensure that your project is completed on time and within budget.
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concert technologies, rollout service model, project management, networking
    
ConcertTech
Published By: Oracle Corp.     Published Date: Feb 12, 2013
In today's always-open global economy, success means ensuring access to enterprise data whenever it is needed. Downtime, weather planned or unplanned, can be extremely costly. Find out how to minimize downtime in your organization.
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downtime, network, high availability, oracle, study
    
Oracle Corp.
Published By: ScriptLogic     Published Date: Nov 14, 2011
While modern backup and recovery solutions are perfectly capable of restoring permissions along with files, stuff just isn't always that simple.
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server, migration, backup, recovery, permissions, copy, restore
    
ScriptLogic
Published By: VMware     Published Date: May 03, 2011
For small and midsize businesses, the new VMware vSphere 4.1 delivers higher efficiency, greater agility and more freedom of choice than ever before, making it easier than ever to optimize existing assets and get always-on IT with comprehensive, cost-effective backup and recovery.
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vmware, vsphere 4.1, smb, small and midsize businesses, optimization, backup and recovery
    
VMware
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Oct 03, 2013
Launching an employee wellness program and watching it take flight doesn't always mean you'll knock it out of the park. To have a measurable impact on health and well-being — and boost the bottom line — you need to sustain engagement for years. You also need to broaden your focus beyond just physical wellness. Download this paper to learn how you can have healthier, happier, more productive employees, and lower healthcare costs.
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employee wellness, employee wellness program, sustained engagement, employee behavior
    
Virgin Pulse
Published By: Epicor HCM     Published Date: Jun 07, 2012
Effectively justifying a new HR system or upgrading an existing one has always been something HR executives have had to contend with. In this white paper you will learn how to make the business case for a new HRIS to senior executives.
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epicor, human resources, hris, hr system, software, business technology
    
Epicor HCM
Published By: Freescale Semiconductor     Published Date: Jun 02, 2011
Aspects of functional verification of power aware security architecture
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power, system on chip, security
    
Freescale Semiconductor
Published By: Citrix Systems     Published Date: Feb 18, 2012
Ready for 2048-bit SSL? The Iron Age is officially over. The Cloud Age is here. Don't let stronger security compromise performance. Download the Citrix and Verisign White Paper and the NetScaler Performance Comparison now.
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2048-bit ssl, security, ssl, performance, citrix, verisign, netscaler, cloud, protection, hacking, ecommerce, traffic, ssl everywhere always-on, encryption, application
    
Citrix Systems
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