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Published By: SAS     Published Date: Sep 30, 2014
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later. Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
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SAS
Published By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
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personalization, customer retention, customer loyalty, digital marketers
    
Monetate
Published By: ReadyTalk     Published Date: Sep 19, 2014
There are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. We’re here to debunk the most common webinar myths.
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webinars, qualified, leads, generation, strategy, marketing, investment, time
    
ReadyTalk
Published By: BlackLine     Published Date: Sep 12, 2014
The survey’s findings highlight how the role of finance professionals at middlemarket firms is being viewed as every bit as transformational as that of finance professionals employed by large-enterprise firms. Although there are many studies on change management and finance, the role of middle-market finance professionals has not always received the attention that it has in larger firms.
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finance professionals, middlemarket, actionable data, large-enterprise firms, middle-market finance
    
BlackLine
Published By: Juniper Networks     Published Date: Sep 10, 2014
Understand the changing threat landscape and how to secure your business against Distributed Denial of Service attacks with our Whitepaper. Read about the latest detection and mitigation strategies to ensure always-on protection.
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security, ddos attacks, detection, prevention, mitigation strategy, always on-protection
    
Juniper Networks
Published By: Riverbed     Published Date: Sep 05, 2014
The branch office has long been a critical dilemma for the IT organization. Branch offices for many organizations are a critical point of productivity and revenue generation, yet the branch has always come with a tremendous amount of operational overhead and risk. Worse yet, challenges are often exacerbated because the branch office too often looks like a carryover of outdated IT practices.
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convergence, branch office, tco, transforming, operational overhead, it practices, networking, it management
    
Riverbed
Published By: CradlePoint     Published Date: Sep 04, 2014
Every year, the public relations specialists from at least one bluechip company invariably find themselves working around the clock on a crisis communications effort, attempting to explain to an angry and justifiably fearful public what led to their company compromising customer data. There’s always an immediate hit to the company’s reputation, resulting in a loss of brand loyalty, as customers take their business elsewhere. This white paper provides strategies and best practices for distributed enterprises to protect their networks against vulnerabilities, threats, and malicious attacks.
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security risks, crisis communications, security breaches, compromising customer data
    
CradlePoint
Published By: HP     Published Date: Aug 26, 2014
Get safe, secure always-on access to email, calendar, and contacts almost anywhere, from almost any device. HP Flex-Bundles for Microsoft® Exchange Server 2013 are Microsoft Exchange ready, affordable business email packages that combine the world’s most intelligent servers—HP ProLiant Gen8 servers—with high-performance Intel® processors, HP software, and Microsoft Windows® operating system software to get you started—and keep you moving—on your IT infrastructure journey. HP ServeIT Flex-Bundles, built upon the HP ProLiant ML350p Gen8 server and Microsoft® Exchange Server 2013, provide pre-defined configurations that can improve your productivity by enhancing accessibility to email, calendars, and contacts while simplifying IT management. Learn more.
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productivity, secure, safe, servers, processor, email, calendar, solution
    
HP
Published By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
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proofhq, marketing, agility, digital marketing, roi, integration
    
ProofHQ
Published By: Intel® Services     Published Date: Aug 15, 2014
With mobile hitting the mainstream, travel suppliers and intermediaries need to evolve their mobile offerings in order to satisfy the always-connected traveler.
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consumer experience, api management, booking and purchase, datal flow, customer satisfaction
    
Intel® Services
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
Providing better products at a better price isn’t always enough to attract and retain customers. The only way to truly stand out is to provide outstanding customer service. But, simply answering a customer’s phone call on the first ring or resolving an issue doesn’t qualify as outstanding customer service anymore.
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customer service, self-service, loyalty, customers, web
    
KANA®, A Verint® Company
Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
The increasing popularity of self-service for today’s always on, always connected consumer, is both breathing new life into and making new demands of the contact center and customer facing staff. Learn how with our agent desktop, KANA customers are reaping rewards that not only benefit their customers but in turn, benefit their staff and business and allow them to simplify the Service engagement.
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customer service, engagement, self-service, consumer, staff, customer, rewards, benefit
    
KANA®, A Verint® Company
Published By: Bazaarvoice     Published Date: Aug 01, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, consumer, retail, trends, connected, conversions
    
Bazaarvoice
Published By: Polycom     Published Date: Jul 30, 2014
Learn how to create an always-on video culture for your organization and see how you can simplify communication between offices with any-to-any videoconferencing.
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build, always-on, video, culture, simplify, communication, video conferencing, business technology
    
Polycom
Published By: Polycom     Published Date: Jul 24, 2014
Manufacturing companies have always prioritized nearness to supply and demand when developing their siting strategies. Now new imperatives such as proximity to emerging market demand, innovation, and talent development are rising to the fore. As a consequence, companies are moving past labor-cost arbitrage and operational efficiency to reinvent the manufacturing ecosystem. The name of this new approach? Next-shoring.
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polycom, next-shoring, manufacturing, strategy, proximity, market, business technology
    
Polycom
Published By: Symantec Corporation     Published Date: Jul 11, 2014
Always On SSL is a fundamental, cost-effective security measure that provides end-to-end protection for website visitors by enforcing the use of encryption with SSL certificates from a trusted Certificate Authority on every single page.
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals
    
Symantec Corporation
Published By: sumtotal     Published Date: Jul 08, 2014
A SumTotal paper on the benefits of being audit ready.
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compliance software, integrated compliance, compliance ready hr solutions, talent expansion, sumtotal
    
sumtotal
Published By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
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ibm, omni-channel, digital, leading, digital experience, multichannel, business technology
    
IBM
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Workfront     Published Date: Jun 25, 2014
Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths eBook to learn the truth. Get the ebook.
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at task, marketing, productivity, resources, status meetings, productivity
    
Workfront
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration
    
Spredfast, Inc.
Published By: Plex Systems     Published Date: Jun 06, 2014
Enterprise manufacturing is changing and enterprise applications running in the cloud are playing a big role in helping manufacturers respond to change. Moving to a subscription licensing and cost model, the ability to access anywhere, anytime, and always up-to-date software makes cloud deployment very attractive to manufacturers today.
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plex systems, erp, cloud, production, manufacturing, enterprise manufacturing, applications
    
Plex Systems
Published By: CEB     Published Date: May 19, 2014
Establishing compliance training requirements has always been difficult, but given recent changes to the regulatory and corporate work environments, the costs of failure are now more significant. To help companies get their training curricula right, CEB created a step-by-step guide to building a truly effective compliance training curriculum: one that reduces risk.
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ceb, risk based compliance, training, reduce risk, regulatory changes, corporate work environments
    
CEB
Published By: Teradata     Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts? Get your data working for you – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
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