ar best practices

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Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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marketing, social media, strategy, best practices, integrated marketing
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: Thawte     Published Date: Aug 09, 2013
SharePoint is a valuable collaboration tool. But your organization could be vulnerable if you don’t take the right steps. There’s no silver bullet for securing SharePoint because each deployment is unique. However, here are 10 best practices that everyone should follow when using this collaboration tool.
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thawte, ssl certificate, application, web server, data collection, technology, encryption, data management
    
Thawte
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Hewlett Packard Enterprise     Published Date: Mar 29, 2017
Join this dynamic LinkedIn group to be part of the cyber-security education conversation to gain an understanding for the best practices to improve security. Learn why HP says 64% of IT managers believe their printers are infected with malware, but only 45% of those IT professionals consider printers to be a medium or high risk vulnerability. The first responsibility of IT professionals is to make sure their company’s information is secure and today any device can become an access point threat. Printers and MFPs can be the Achilles’ Heel of any cyber-security plan and are a goldmine for hackers looking to steal pertinent information. Join the conversation and learn what’s necessary to protect your company.
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hewlett packard, printer security, information technology
    
Hewlett Packard Enterprise
Published By: NEC     Published Date: Aug 12, 2014
Without a doubt, performance is the database professional’s number one concern when it comes to virtualizing Microsoft SQL Server. While virtualizing SQL Server is nothing new, even today there are some people who still think that SQL Server is too resource-intensive to virtualize. That’s definitely not the case. However, there are several tips and best practices that you need to follow to achieve optimum performance and availability for your virtual SQL Server instances. In this whitepaper, you’ll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance. In this white paper, you’ll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance.
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sql, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators
    
NEC
Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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listrak, email marketing, best practices, html, html newsletter, roadmap
    
Listrak
Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
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customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData
Published By: Response Media     Published Date: Jan 23, 2007
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
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email marketing, deliverability, list buying, list rental, email addresses
    
Response Media
Published By: SitePal     Published Date: Jul 02, 2007
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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conversion analysis, landing page, landing pages, content personalization, ecommerce, e-commerce, e-business, live support
    
SitePal
Published By: AirTight Networks     Published Date: Nov 30, 1999
Making corporate data accessible through Wi-Fi networks means intruders and other unwanted visitors can easily access such networks if proper precautions and tools aren't used to protect them. This paper will discuss best practices in all five areas to secure the enterprise network, whether wired or wireless.
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wireless, best practices, enterprise security, wi-fi, wireless security, network security, intrusion prevention, lan
    
AirTight Networks
Published By: Aventail     Published Date: Aug 21, 2009
Disaster recovery is not only needed for catastrophic events like natural disasters or pandemics, but for any event, like a snow storm or power outage that keeps your workers from getting to the office and disrupts your business. This white paper by business continuity expert Tim Clark of Fact Point Group, explores best practices for disaster recovery and the key role of SSL VPNs in that process.
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disaster plan, disaster recovery plan, disaster recovery, high availability, business continuity, best practices, ssl, vpn
    
Aventail
Published By: Bocada     Published Date: Aug 21, 2009
This white paper focuses on Sarbanes-Oxley Act (SOX) regulations relevant to data protection, and describes both best practices and automated tools used by today's leading storage managers and backup/recovery teams to meet the mandates of SOX.
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sarbanes oxley act, sarbanes oxley, sarbox, sox, sox compliance, compliance, financial, finance
    
Bocada
Published By: Bocada     Published Date: Aug 21, 2009
This white paper shares the best practices for company data security used by some of today's most progressive IT leaders to help align their group's efforts with company goals and to make their data protection activities more successful.
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data protection, best practices, business goals, business management, it management, change management, bocata, bocada
    
Bocada
Published By: IBM     Published Date: Dec 12, 2006
This white paper will define different vendor approaches to developing business services and the relative cost implications of each approach for the customer. 
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service oriented architecture, soa, customer data integration, cdi, best practices, data integration, service-oriented architecture, customer interaction service
    
IBM
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