broadcasters

All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.

Internet delivery and cloud hosting has transformed all aspects of content and media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.

This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.

This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.

In this case study, read about how one major broadcaster discovered a whole new solution for accessing their archived content and saved a lot of money in the process. Needing on-demand access to archived promotional content this broadcaster was using both on-premise storage and off-promise tape storage with disappointing results. Seeking an alternative they looked to the cloud and Amazon S3. But before they could pull the trigger their media management company Acembly introduced them to Wasabi. It was a game changer. Wasabi’s Hot Cloud Storage is 80% cheaper and 6x the speed of even Amazon’s fastest offering. Plus, there’s free unlimited egress which is crucial for companies with unpredictable content needs. Download the case study to see how Wasabi’s revolutionary cloud storage technology is changing the possibilities for broadcasters and how they access their content.

This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.

The purpose of this report is to provide specific HD adoption details, by advertisers and broadcasters to help inform advertising practices.