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Published By: GlobalSCAPE     Published Date: Jan 08, 2008
The Payment Card Industry Data Security Standard is a detailed series of 130+ requirements that anyone who stores or transfers credit card data has to comply with.  However due to the protection it offers, the PCI DSS is fast becoming a security standard for all sensitive data that needs to be protected.  The goal of the standard is to ensure security of data in transit and at rest while ensuring compliance is maintained. 
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pci, pci dss, pci compliance, compliance, credit card, credit cards, payment card, data protection, data transmission, secure file transfer, file transfer, globalscape
    
GlobalSCAPE
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey
Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
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goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso
Published By: GreenITTools.com     Published Date: Aug 20, 2008
The terms "Green IT" and "Lean IT" and "Sustainable IT" are used prolifically these days and often inter-changeably.  The three areas are the focus of exciting innovation the IT industry these days are significantly impacting IT operations departments both large and small and are described below.  Lean IT focuses on reducing hardware, green IT builds on lean IT to reduce consumption and sustainable IT builds on green IT to reduce impact on economy, society and the environment.
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green, green it, network management, environment, greenittools, greenittools.com, terrabytes, environmental, it management
    
GreenITTools.com
Published By: Guardian Digital     Published Date: Oct 02, 2007
Guardian Digital's EnGarde Secure Linux is the world's premier secure operating platform engineered from Open Source Technologies.  Written in an easy to read, plain-language format, you will get introduced to the full range of benefits that makes EnGarde "Secure By Design."
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open source, open source security, network security, adaptability, security management, email security, guardian digital, digital guardian
    
Guardian Digital
Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share, tactical campaign adjustments, fragmented media, brandmercials, branding, media rates, direct marketing association, dma, hawthorne direct, profitability, tv advertising
    
Hawthorne Direct
Published By: HP     Published Date: Jul 29, 2008
This white paper describes an energy audit tool which can lead to significant decreases in the costs of running a data center.  Thermal Zone Mapping (TZM) is a visualization tool developed to present in graphical format high level thermal metrics developed by HP and targeted for use as part of the HP Data Center Thermal Assessment service. This tool uses data generated from computer models of the data center and generates metrics, which are then post-processed and visualized in the three-dimensional data center space.
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heat, data center, heat monitoring, hardware, datacenter, mission critical
    
HP
Published By: HP - Enterprise     Published Date: Oct 16, 2008
If your company stores or processes credit card information, you must be able to demonstrate compliance with the Payment Card Industry (PCI) Data Security Standards (DSS). These standards include requirements for security management, policies, procedures, network architecture, design, and other critical protective measures. They also include one very prescriptive requirement:  Section 6.6 mandates that organizations secure all Web applications by conducting a code review or installing an application layer firewall. Companies have had a very difficult time passing the other parts of Section 6 and they have experienced a rising number of data breaches. Unless companies take 6.6 seriously, PCI compliance failure rates, and data breaches, will continue to grow.  Read this whitepaper to gain an overview of best practices to pass Section 6.6 and an understanding of the technology available to you.
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business risk, security, application security, audit, risk, vulnerabilities, fortify, fortify software, hackers, cyber threats, application security standards, threats, assessment, remediation, pci, compliance, payment card industry, data security standards, data management
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Oct 16, 2008
Is open source secure? How much business risk is introduced with it?  Fortify surveyed the open source community for an answer and revealed that open source projects lack the three essential elements of security:  people, process and technology.  Read this research to discover what actions can reduce these risks within your organization.
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fortify, open source, business risk, security, application security, audit, risk, vulnerabilities, fortify, fortify software, hackers, cyber threats, application security standards, threats, assessment, remediation
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Oct 16, 2008
The hacking community has shifted its effort toward a new frontier:  the application layer.  How are companies responding?  Business Software Assurance – the capability to address the problem of application risk within an enterprise.  This whitepaper provides an overview of the severity of the problem along with everything needed to develop Business Software Assurance in your organization. 
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business risk, security, application security, audit, risk, vulnerabilities, fortify, fortify software, hackers, cyber threats, application security standards, threats, assessment, remediation
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Oct 23, 2008
Fortify's report summarizes electronic as well as traditional methods of voting including absentee ballots.  This voting guide will provide recommendations for voters who want to make sure their vote counts and for federal and state governments on how to devise efficient and accurate voting processes and systems.
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fortify, application security, security risks, voting, fortify, fortify software, election process, local government, state government, federal government, privacy, vulnerability voting, election
    
HP - Enterprise
Published By: HP Data Center     Published Date: Mar 25, 2009
The need for reliable data centers is growing, especially in the small to medium sized business market.  So too is the price of data centers -- both in terms of initial cost and Total Cost of Ownership (TCO) -- as equipment, service and utility costs continue to escalate.  How is a data center manager going to support an IT-based business strategy that hinges on high availability, at a reasonable business cost?  Insource? Outsource? Build? Lease? This presentation looks at the factors driving data centers costs, their impact, how they can be controlled, and how to justify the data center you need.
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data center costs, hp data center, tco, total cost of ownership, price of data centers, it spending, it architecture, insource, outsource, build, lease, networking, it management
    
HP Data Center
Published By: HP Data Center     Published Date: Mar 25, 2009
When considering server virtualization, planning and design are critical.  How do you optimize your environment through virtualization?  How do you keep your server sprawl from becoming virtual server sprawl?  How will a virtualized environment help your business?  Will your existing data center meet current, and future, business requirements? Answer your Questions today!
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hp data center, virtualization, server planning, server design, server sprawl, tco, roi, server consolidation, decentralized environments, centralized environments, it assets, data center design, eos
    
HP Data Center
Published By: HP SAS     Published Date: Sep 24, 2008
Designed for CIOs, IT managers, data center managers and grid computing architects seeking to improve performance, SAS Grid Computing on the HP BladeSystem. C-Class helps accelerate growth and mitigate risks with a simplified, consolidated infrastructure that’s agile enough to efficiently handle change. SAS Grid Manager on HP BladeSystem can lower costs through automation, virtualization and improved IT efficiency.   Download  HP's "Quick Sizing Guide for SAS Grid running on HP BladeSystem and EVA Storage" to learn more about the equipment needs to deploy SAS Grid Manager on HP BladeSystem.
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hewlett packard, bladesystems, grid manager, grid computing, polyserve matrix, eva storage, data management
    
HP SAS
Published By: HP Service Management     Published Date: Sep 04, 2008
Today, 84% of IT organizations view automation as a top investment priority for delivering on business outcomes.  Explore key priorities and trends based on IDC’s global survey of 164 IT professionals, including the role of automation across “IT silos” and virtualization, cost efficiencies and process standardization, and market maturity.  Read this new IDC survey to learn more.
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communications, network and service management, software, infrastructure software, system management software, hp sm, hpsm, service management, hp service management
    
HP Service Management
Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
For any company, it's homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
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web design, hubspot, homepage design, design best practices, branding, web experiences
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
Effective marketing starts with understanding the buyer, but also understanding your competitors. It's important to see where your competitors are succeeding, and where they're failing. Download this guide to help you stay up to speed with what your competitors are doing while staying on track for your own business strategy.
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marketing software, competitive intelligence, competitive marketing, marketing audit, marketing strategy, monitoring and benchmarking, tracking competitors, hubspot
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
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online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media, increase web traffic
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
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facebook, facebook presence, hubspot, facebook persona, facebook marketing, social media marketing, inbound marketing
    
Hubspot
Published By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation, sales process, social media
    
HubSpot, Inc.
Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt, research, inbound, outbound, direct, budgets
    
HubSpot, Inc.
Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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hubspot, facebook, social media, marketing, blog, bloggers, blogging, page, business page, traffic, roi, branding
    
HubSpot, Inc.
Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
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seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation, marketing automation, marketing analytics
    
HubSpot, Inc.
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