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Published By: IBM     Published Date: Jan 12, 2009
Retail banks are in a state of transformation all over the world. They must integrate new remote payment systems, digitize process integration and update credit management. Watch this webcast to see how IBM WebSphere Portal is helping these companies deliver targeted information to support decision-making, and to aid in their transformation.
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ibm, websphere portal banking initiative, websphere portal, portal solutions for retail banks, updating credit management, internet banking delivery, networking, it management
    
IBM
Published By: IBM     Published Date: Jan 12, 2009
To remain competitive, today’s businesses need to meet high expectations for rich, interactive browser experiences. IBM WebSphere Portal offers extensive support for Web 2.0, and can enable your organization to easily deploy high performing, intuitive applications. Watch this demo to learn about the Web 2.0 features available today with IBM.
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ibm, websphere portal, web 2.0, interactive browser experience, intuitive applications, networking, software development, it management
    
IBM
Published By: IBM     Published Date: Jan 12, 2009
Cardiff University was faced with the challenge of modernizing its work environment. By utilizing IBM WebSphere Portal software, they have streamlined their business processes with electronic forms and role-based portal applications. This webcast explains how you can reap the benefits of IBM portals and Web 2.0 in your own environment.
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ibm, ibm portals, electronic forms, cardiff university, ibm websphere portal, streamline business processes, portal applications, networking, it management
    
IBM
Published By: ChoiceStream     Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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choicestream, ecommerce, roi, choicestream realrelevance, online shopping, emarketer
    
ChoiceStream
Published By: IBM     Published Date: Dec 30, 2008
Don’t just dump your data - get the most value from it, and see how IBM is redefining what a warehouse can deliver.  IBM DB2 Warehouse is a dynamic, integrated data warehousing solution that delivers all the functions required to deploy, maintain, and evolve an intelligent data warehouse. It makes your data active and available to all the users you need to reach. Watch this video to hear more.
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ibm, integrated data warehousing, intelligent data warehouse, dwe, data management
    
IBM
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Evergreen Systems, Inc.     Published Date: Dec 16, 2008
This comprehensive white paper applies automation and ITIL best practices to the data center and reviews current industry trends, server automation energy usage issues and a variety of optimization strategies for data center improvement.  The effects of virtualization are explored in-depth.  Includes detailed sections on increasing operational efficiency using workflow analysis, automating and optimizing server change management, reducing infrastructure complexity and developing security, disaster recovery and business continuity procedures.  Step by step instructions for developing metrics and a business case to justify data center and server automation are included.
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evergreen system, data center automation, data center automation manager, network automation, server automation, server virtualization, itil, data center optimization, roi, server management, data storage, server storage, it management, storage, data management
    
Evergreen Systems, Inc.
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.
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pr professionals, public relations, pr role, pr initiative, vocus, roi
    
Vocus, Inc
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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vocus, pr program, public relations, successful pr, pr 2009
    
Vocus, Inc
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Identify ways to increase rankings in search engines and drive traffic to your website.  Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
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seo press release, seo press releases, optimized press release, vocus, search engine optimization
    
Vocus, Inc
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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great pr, public relations, vocus, economizing pr
    
Vocus, Inc
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
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pr marketing, public relations marketing, press release marketing, vocus, pr and seo, seo tools, seo techniques
    
Vocus, Inc
Published By: SubscriberMail     Published Date: Dec 12, 2008
If you’ve ever heard George Carlin’s famous “Seven Dirty Words” you can’t say on TV, you can safely avoid using all seven in your subject lines – they will definitely get you blocked. Here is a list of 100 more that you should avoid using as well. Top 100 words NOT to use in your subject  lines.
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email marketing, subscribermail, spam words, junk words, subject line titles
    
SubscriberMail
Published By: Platform Computing     Published Date: Dec 11, 2008
Studies show that data centers are doubling their total power consumption every 5 years.  But have most data centers optimized their energy consumption with the current available solutions? Platform Computing knows there is room in data centers to reduce energy costs by 10-30%. This paper describes strategies for dynamically managing the energy consumption to achieve similar results.
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platform computing, high performance computing, power & cool servers, data centers, blade technology, system management, green strategies, storage, data management
    
Platform Computing
Published By: Oco, Inc.     Published Date: Dec 10, 2008
In today’s tough economic times, more and more companies are looking to Software-as-a-Service (SaaS) on-demand business intelligence (BI) solutions to assess how they can quickly reduce inventory levels, assemble information, analyze operations and gain new insights in how to improve performance. 
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oco, roi, software-as-a-service, saas, business intelligence, enterprise resource planning, manufacturing execution system
    
Oco, Inc.
Published By: LockLizard     Published Date: Dec 09, 2008
NetMasterClass, as with all advanced elearning providers, have to be able to offer their training courses at any time with total availability – across the Internet.  NetMasterClass have made a significant investment in the development of proprietary training methods and techniques and have already experienced having their IPR stolen and made publicly available.
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locklizard, netmasterclass, elearning, security, drm, return on investment, elearning security, protect, online training, elearning, intellectual property theft
    
LockLizard
Published By: LockLizard     Published Date: Dec 08, 2008
This paper covers why encryption is not enough to protect your electronic documents and why other factors such as the implementation of a DRM (digital rights management) system are equally important for document protection.  It covers key management, enforcing time limitations, and other methods of document control.
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digital rights management, locklizard, key management, time limitations enforcement, it management, knowledge management
    
LockLizard
Published By: LockLizard     Published Date: Dec 08, 2008
In any enterprise there is information that has to be kept secret, but must be distributed, and therefore has to be identified with any recipient in the event that it is ‘leaked.’  This white paper addresses two examples of this requirement (boardroom secrets and mergers and acquisitions), and shows how to identify solutions that meet business needs for document protection and secure file sharing.
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drm solutions, locklizard, document protection, secure file sharing
    
LockLizard
Published By: LockLizard     Published Date: Dec 08, 2008
This white paper describes the differences between information, IPR and trade secrets, and where these might apply. 
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ipr/drm protection, locklizard, drm controls, digital rights management
    
LockLizard
Published By: LockLizard     Published Date: Dec 08, 2008
This paper covers the development of PDF security from simple password protection mechanisms to access controls and DRM.  It discusses lifecycle management, PKI and digital certificates, PDF password security, PDF encryption, PDF DRM, Adobe livecycle / policy server, PDF control, and third party systems and standards for protecting PDF files. Normal 0 false false false EN-US X-NONE X-NONE
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pdf security, pdf passwords, pdf drm, adobe pdf security
    
LockLizard
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