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Published By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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Sitecore
Published By: IBM     Published Date: May 16, 2011
If you're researching storage solutions for a small or medium enterprise (SME) you need to look at features, cost, reliability, service and support. Read why IBM's breadth of offerings, ability to offer integrated solutions and commitment to support heterogeneous storage management offer a clear advantage over EMC for SME storage solutions. Download this free IBM white paper today!
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emc, ibm, it infrastructure, networking, storage purchases
    
IBM
Published By: Ring Central     Published Date: Aug 28, 2013
Business of all sizes have a fundamental reliance on their communications infrastructure. We use it to interact with our colleagues, our customers, partners and suppliers and for them to communicate with us. Our ability to effectively communicate defines our capacity to conduct our business successfully. This guide is designed to help you with the considerations you should be taking when looking to implement a new communications solution. It will provide you with the tools you will need to start.
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phone solution, advice and considerations, ring central, communication, business communication, corporate communication, business decisions, communications infrastructure, knowledge management
    
Ring Central
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: Arcserve     Published Date: Jun 11, 2014
Many small and midsized businesses are at a crossroads when it comes to selecting the right backup solution to protect their environments. Many now have a mix of physical and virtual servers to protect and when they try to use their existing backup software to protect it or, alternatively, search for new backup software that better matches their new infrastructure demands they often encounter several issues. Download to learn more!
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arcserve, next generation architecture, data protection, data protection operations, metrics, networking, it management
    
Arcserve
Published By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
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oracle, marketing, customer relations, customer satisfaction, e-commerce
    
Oracle
Published By: RingCentral     Published Date: May 14, 2013
Amerivest Realty - real estate in Naples, Florida; Is a full service brokerage firm that provides clients with a quality home-buying experience. Amerivest represents hundreds with quality homes, condos, and investment properties. By providing associates with a full suite of technology enabling them to do their jobs more efficiently, Amerivest serves clients on an elite level. Read this case study to learn why they turned to RingCentral when they were looking to expand their presence in new areas with a new telephone system.
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case study, ringcentral, telephone system, service clients, business telephone systems
    
RingCentral
Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability, business technology
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability, business technology
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Impact Radius     Published Date: Oct 14, 2014
Marketers need an attribution model that offers accuracy, transparency, and flexibility in attributing credit to the many online and offline marketing channels and campaign they fund. This paper describes the specific challenges that marketing organizations face and the approach they need to take to improve results going forward. Identify the "buying journeys" of your customers and collect the insight needed to maximize your marketing budget.
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Impact Radius
Published By: VMware AirWatch     Published Date: Dec 09, 2016
The average organization owns about 2,500 apps - making a secure, seamless, scalable virtual workspace strategy easier said than architected. Businesses find themselves scrambling to deploy virtual workspace solutions that meet both mobile end-users' and IT's demands. In this white paper, you'll find five key criteria you must implement in order to effectively execute your mobile workspace plans. Get details on how to offer: A single point of access for productivity and tools Easy app navigation and management Personalization and customization And more
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
Tags : 
    
VMware AirWatch
Published By: VMware AirWatch     Published Date: Mar 02, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: Seamless, secure end-user access to applications and files Easy-to-use enterprise app store Management security Fully integrated infrastructure stack Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware AirWatch
Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying, business technology
    
Dun & Bradstreet
Published By: ReadyTalk     Published Date: Sep 24, 2014
Learn how ReadyTalk Web Conferencing can make your next online meeting more enjoyable. From our amazing customer service to our simple interface, just wait until you see what your online meetings have been missing.
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prospect, integrate, pipeline, faster, industry, eloqua, webinar, promote, event, speed, behavior, services, leverage, strength, leads, buying, automation
    
ReadyTalk
Published By: Rocket Fuel     Published Date: Jan 28, 2013
This whitepaper explains the fundamentals of programmatic buying, and what it can do to propel your digital marketing. It also explains the key concepts you must understand in order to access the huge profit potential of programmatic buying.
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media buying, programmatic buying, real time bidding
    
Rocket Fuel
Published By: CommercialWare     Published Date: Mar 06, 2007
Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
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customer service, customer interaction service, customer relationship management, gift cards, datavantage, commercialware, ebusiness
    
CommercialWare
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