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Published By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
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reevoo, travel, booking, social media, e-commerce, digital, online, websites
    
Reevoo
Published By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
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oracle, marketing, customer relations, customer satisfaction, e-commerce
    
Oracle
Published By: Limelight Network     Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
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webpage speed, page load, e-commerce, online shopping, transactions, mobile shopping
    
Limelight Network
Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper gets advice from phone system managers who were in the forefront of remedying phone system disasters. Topics like buying incompatible hardware, brands with bad customer service, or companies with bad SIP service are covered.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine, maintenance, spare parts, services, owners, operators, fleet managers
    
Wheelhouse Technologies
Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper discusses the ten biggest concerns surrounding any VoIP business telephone purchase, and suggests ways in which you can deal with them.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine, maintenance, spare parts, services, owners, operators, fleet managers
    
Wheelhouse Technologies
Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
Phone systems are a critical part of any business infrastructure. Here is a list of 10 regrettable mistakes businesses have made when buying a phone system.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine, maintenance, spare parts, services, owners, operators, fleet managers
    
Wheelhouse Technologies
Published By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management
    
Oracle
Published By: Taleo     Published Date: Jan 25, 2012
This paper highlights the practices and process required to develop leaders internally by building their capabilities, as well as the best practices required to acquire leadership talent from external hires by buying that capacity. This "build versus buy" question challenges organizations to think and act holistically across multiple talent management functions.
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taleo, human resources, emerging leaders, talent acquisition, hr management
    
Taleo
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
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marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide
    
Eloqua
Published By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
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lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
    
Realtime Publishers
Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop
Published By: Focus     Published Date: Aug 04, 2011
Find out what you must consider before purchasing BI software and learn which vendor has the solution you need. Download your FREE Focus Experts Briefing now!
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focus bi, business intelligence, bi software, vendor landscape, bi software market, experts briefing
    
Focus
Published By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
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bazaarvoice, ticketmaster, social shopping, social media, social commerce, social futurist, customer interaction
    
Bazaarvoice
Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow, mobile distribution, video content, branding, delivery acceleration, e-commerce video
    
Limelight Networks
Published By: IBM     Published Date: May 16, 2011
If you're researching storage solutions for a small or medium enterprise (SME) you need to look at features, cost, reliability, service and support. Read why IBM's breadth of offerings, ability to offer integrated solutions and commitment to support heterogeneous storage management offer a clear advantage over EMC for SME storage solutions. Download this free IBM white paper today!
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emc, ibm, it infrastructure, networking, storage purchases
    
IBM
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: ServiceNow     Published Date: Dec 17, 2010
Hear traditional IT service management companies tell it, and you'd think buying their software or application service is a budget-smart choice. You'd be wrong.
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service-now.com, saas economics, it service management, software enterprise, application service, legacy itsm solution, total-cost-of-ownership, tco, software-as-a-service
    
ServiceNow
Published By: CompareBusinessProducts     Published Date: Dec 03, 2010
Creating Your Needs Analysis First. When buying networking equipment: routers, switches, firewalls, and network management solutions for your company or organization, it's essential to create a needs analysis first, so that you make the right decisions from multiple standpoints
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comparebusinessproducts, enterprise networks, network management, firewall, scalability, infrastructure, security
    
CompareBusinessProducts
Published By: Fisher Investments     Published Date: Sep 29, 2010
If you have a $500,000 portfolio, you should download the latest report by Forbes columnist Ken Fisher. This must-read report includes his latest stock market forecast, plus research and analysis you can use in your portfolio right now.
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fisher investments, stock market, outlook, finance, forbes, fisher, economics, portfolio
    
Fisher Investments
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