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Published By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Published By: Brainshark     Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
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business communications, training, b2b, b2c, customer engagement, marketing, mobility, mobile
    
Brainshark
Published By: Bright Horizons     Published Date: Dec 14, 2016
Dependent-care breakdowns are a serious risk to business continuity. With child care already a challenge for much of the workforce, and elder care responsibilities on the upswing due to the aging population, smart organizations are moving toward a response strategy.
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business continuity, employee well-being, workforce productivity, retention, engagement, recruitment, child care, back-up child care
    
Bright Horizons
Published By: Bright Horizons     Published Date: Jul 24, 2017
A prefect storm is brewing for employees in the “Sandwich Generation.” It’s a critical juncture: child care needs colliding with elder care demands right when employees are in key professional roles – and so exceptionally valuable to employers. Download our eBook to learn how to reduce absenteeism and improve productivity for employees managing their careers and care for both their children and aging parents.
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elder care, child care, employee retention, dependent care, back-up care, sandwich generation, work-life, absenteeism
    
Bright Horizons
Published By: Brocade     Published Date: Jun 07, 2016
New research shows 77% of organizations believe poor application performance at peak times is impacting revenue. Discover how to increase online revenue with faster applications. Learn more in the report: Why Smart Organizations Maximize App Performance.
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applications, e-commerce, sales, application performance, revenue, online revenue, application speed, app performance
    
Brocade
Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce
    
Bronto
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
Published By: Brother     Published Date: Nov 23, 2015
Download this infographic and learn why Brother is the printing solution for SMBs. Don't supersize. Think Optimize.
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copiers, printers, scanners, brother, productivity, optimization, printing solution, smb
    
Brother
Published By: Brother     Published Date: Mar 08, 2018
The last decade has seen many exciting advances in connectivity accelerated by the near universal availability of smartphones and tablets – leading to a highly interconnected world. The security of networks - and the businesses and individuals that rely on them - has become top of mind for the IT Security professionals who are responsible for ensuring the safety of the data and the networks where this information is utilized. As high-visibility security breaches occur - affecting ecommerce, banking, retail and other industries - the critical importance of the security of the infrastructure these businesses rely on continues to grow. Security in the workplace is a daily fact of life. From using ID cards to control physical access, to entering passwords to join the network, to using software to monitor and prevent unauthorized access, all are routinely used to protect critical assets and information. However, there is one key area where many organizations still have potential vulnerabili
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network security, security breaches, pci, dss, hippa
    
Brother
Published By: Business Assyst     Published Date: Mar 26, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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customer satisfaction, customer relationship management, customer interaction service, customer experience management, smart card, smart cards, access control, business assyst
    
Business Assyst
Published By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
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various types of business transactions, cost effectiveness, business-software.com, revealed
    
Business Software
Published By: Butler Technologies     Published Date: Jul 02, 2018
VoIP’s extreme sensitivity to delay and packet loss compared to other network applications such as web and e-mail services, presents a real challenge. A basic understanding of VoIP traffic and of the quality metrics provided by VoIP monitoring tools will help keep your network running smoothly. Follow our 10 VoIP best practices to ensure quality service for your network.
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Butler Technologies
Published By: Butler Technologies     Published Date: Jul 03, 2018
This paper discusses the need to own and and use basic fiber test solutions in the datacenter.
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Butler Technologies
Published By: CA SM     Published Date: Jun 02, 2008
The potential benefits of adopting a Knowledge Management strategy are significant and have far-reaching implications for a business when implemented correctly. The correct use of Knowledge Management techniques and technology makes a company agile and more responsive to the needs of the customer, resulting in enhanced business performance and greater return on investment.
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ca sm, ca service management, service management, knowledge management, custoer service, return on investment, roi, best practices
    
CA SM
Published By: CA SM     Published Date: Jun 02, 2008
Telecom assets are a special class of IT assets that require an accurate inventory for effective financial management. Enterprises should consider the benefits of establishing a "single version of the truth" that comes from linking management of IT and telecom assets with their other systems and processes. An accurate inventory is critical for effective financial management. Managers need accurate information that supports their business decisions.
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ca sm, ca service management, service management, telecom, business management, asset management, business integration, convergence
    
CA SM
Published By: CA SM     Published Date: Jun 02, 2008
According to industry experts, organizations that systematically manage the life cycle of their IT assets will reduce the cost per asset by as much as 30% in the first year alone. Yet today, many organizations have little or no insight into exactly what assets they own, let alone how they can optimize assets throughout their life cycle, from requisition to disposal. The same holds true for major IT investments.
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ca service management, ca sm, asset management, it asset management, it management
    
CA SM
Published By: CA SM     Published Date: Jun 02, 2008
IT Asset Management (ITAM) is a cornerstone of IT Service Management (ITSM) yet is often omitted from existing ITSM implementations or initiatives. Version 3 of the Information Technology Infrastructure Library (ITIL) expands the processes, functions and roles in the service life cycle. However, it still does not provide enough details on key process and functional integration points for ITAM.
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ca service management, service management, asset management, it asset management, itil
    
CA SM
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