connected tv

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Published By: Cisco     Published Date: Jun 22, 2016
With 50 to 100 billion things expected to be connected to the Internet by 2020, we are now experiencing a major paradigm shift that is revolutionizing business. More and more of the objects we use every day—including those in our factories, utilities, and railroads—are used to capture and distribute information that is helping us know more and do more. The TechWiseTV team and guest experts take an in-depth look at how industries like these are utilizing the data they are gathering from the factory floor all the way out to the field. This exploration into how the Internet of Things actually works in the real world and what your organization must do to take full advantage of it is a great opportunity to understand the practical challenges and specific technology involved in bringing all this potential to life.
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Cisco
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing
    
Location3
Published By: Cisco     Published Date: Nov 17, 2015
With 50 to 100 billion things expected to be connected to the Internet by 2020, we are now experiencing a major paradigm shift that is revolutionizing business. More and more of the objects we use every day—including those in our factories, utilities, and railroads—are used to capture and distribute information that is helping us know more and do more. The TechWiseTV team and guest experts take an in-depth look at how industries like these are utilizing the data they are gathering from the factory floor all the way out to the field. This exploration into how the Internet of Things actually works in the real world and what your organization must do to take full advantage of it is a great opportunity to understand the practical challenges and specific technology involved in bringing all this potential to life.
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cisco, connected factory, internet of things, iot solutions, data management, convergence, business process management, data integration
    
Cisco
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