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Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Lookout     Published Date: Mar 28, 2018
Mobile devices have rapidly become ground zero for a wide spectrum of risk that includes malicious targeted attacks on devices and network connections, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps. Read the four mobile security insights CISOs must know to prepare for a strategic conversation with the CEO and board about reducing mobile risks and the business value associated with fast remediation of mobile security incidents.
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Lookout
Published By: Spredfast     Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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Spredfast
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: AuditBoard     Published Date: Nov 26, 2018
You are the CAE of a mature company sitting with your external auditor, ready to kick off planning for the upcoming year. You’ve always been on top of your controls environment, and expect this upcoming year to go smoothly. However, mid-way through discussing your new areas of focus, the conversation goes astray as your auditor starts throwing out terms like “IPE” or “Electronic Audit Evidence” and says a whole new set of evaluation points will have to occur for every control test in your environment.
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AuditBoard
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Freshdesk     Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love. In this whitepaper, we detail how you can - Provide your agents with complete context by pulling data from your third party systems into your helpdesk - Reduce ticket volume and help customers help themselves by setting up a knowledge base - Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
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Freshdesk
Published By: Freshdesk     Published Date: Aug 15, 2016
While email is perfect for one-to-one communication, it doesn't work half as well for managing many-to-many conversations like a helpdesk would. When businesses use email to support customers, they leave room for conversations to get lost, ignored or forgotten. Not to mention, the lack of accountability and metrics to gauge the process and figure out what's working and what's not working. In this whitepaper, we discuss, for those businesses, the advantages a helpdesk has over email and lay out just how easy it can be to win customer love.
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Freshdesk
Published By: Commvault     Published Date: Jul 06, 2016
Data conversations continue to change as all businesses are trying to figure out today's reality of the move to the cloud, anywhere/anytime computing, and the explosive growth of data. These trends have drastically reshaped the IT industry and data management forever. With continued market innovations in storage, cloud, and hyper-converged infrastructures, there are six key modern IT needs that are increasingly the focus of CIO and technology leaders.
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commvault, modern data protection, data security, storage, cloud, hyper converged infrastructures, access and collaboration, new recovery mandates, virtualization, networking, it management, data management, business technology
    
Commvault
Published By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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Cisco Spark
Published By: SAP     Published Date: May 22, 2012
Business intelligence technology must meet the demands of tomorrow's "digital natives"; integrate seamlessly with cloud data and platforms; align people, conversations, and data with business strategy; and make the most of the infrastructures we have today.
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sap, business intelligence, business analytics, technology, business technology
    
SAP
Published By: Infor     Published Date: Jan 03, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
Taking full advantage of each customer interaction has become a strategic imperative. And customer-oriented companies in a wide range of industries must focus on developing a contact center that drives effective, consistent customer interactions and builds long-term customer loyalty. In this white paper, learn how leading organizations empower the contact center.
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infor, customer interaction, contact center, customer loyalty, roi
    
Infor
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle     Published Date: Aug 08, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels, knowledge management, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 08, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media, knowledge management, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels, data management, business technology
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Social media is transforming customer care and should be considered a strategic vehicle for delivering excellent customer experiences. A majority of social conversations are ‘noise’, however, there are topics that are relevant to different parts of the organization. When the topic is customer-service-related, most organizations are ill-equipped to deliver the level of support needed resulting in a splintered, disjointed customer experience. Get your free copy of “Customer Care in a Social World” whitepaper where you will learn: • Three qualifications needed for a social-enabled contact center • To identify the stage of social-enablement for your contact center
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customer care, social world, oracle, crm, social media, business technology
    
Oracle
Published By: PGi     Published Date: Nov 07, 2018
Vous n’envisageriez pas une conversation téléphonique cruciale avec un investisseur, un événement clients ou une réunion avec une partie prenante qui aurait lieu dans l’aire ouverte de votre bureau. Alors pourquoi organiseriez-vous un évènement virtuel important sur une plateforme dont les caractéristiques favorisent la collaboration et le travail en équipe pour un petit groupe ?
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PGi
Published By: Adobe     Published Date: May 22, 2014
An Adobe report into building sustainable, one-to-one customer dialogues across any channel.
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adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign, business technology
    
Adobe
Published By: IBM APAC     Published Date: Aug 25, 2017
There is a tectonic shift in the way we work. We expect the same kind of intuitive, tactile experience with our workplace technology that we now take for granted with our smartphones, tablets and gaming systems. We expect our devices to talk to each other and update automatically. Virtual meetings should be as easy to set up as a video chat, and whatever we need to do our jobs should be as easy to tailor as a streaming music or video application.
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personal profile, news and alerts, conversation recall, system updates, productivity tips
    
IBM APAC
Published By: Dell & Microsoft     Published Date: Aug 14, 2013
Cloud computing no longer is simply the most dominant topic of conversation among the IT community and its business stakeholders: It is now a gigantic marketplace that is reshaping how IT services are provided and, more important, is helping organizations become more agile, responsive and efficient.
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private cloud, cloud computing, agile, responsive, efficient
    
Dell & Microsoft
Published By: Dell EMC     Published Date: Nov 02, 2015
If you are considering Hybrid Cloud, tune in to this revealing conversation with EMC’s Chad Sakac and Wikibon Analysts, Dave Vallente and Stu Miniman.
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emc, wikibon, analysis, virtualization, cloud, hybrid, business technology, data center
    
Dell EMC
Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
The key to order management success is to recognize that the product alone is no longer what is being sold, but the entire purchase experience from the point of view of the customer. Each retail task is a challenge that brings the customer and their needs to the center of the conversation. With the help of IBM Order Management and Watson Order Optimizer, your company can address the key challenges of optimizing inventory and minimizing cost-to-serve while delivering omni-channel services that satisfy your customers.
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success management, optimization, watson order optimizer, customer success, omni channel, ibm
    
IBM UK&Ireland
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