customer relationship

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Published By: Volacci     Published Date: Sep 03, 2013
Newsletters engage customers, prospects and peers in a humanizing way that informs a targeted audience while building a relationship of trust and respect. This guide provides email newsletter strategies and tactics that have proven themselves across a wide variety of industries.
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Volacci
Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
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consumer targeting, targeting, brand messaging
    
Adobe
Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
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marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment, marketing landscape, customer experience, crm, business technology
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm, business technology
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management, business technology
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy, mass-marketing strategy, business technology
    
IBM
Published By: IBM     Published Date: Jun 20, 2013
The global financial crisis of 2008 still reverberates today. Sluggish economic growth, stricter regulatory requirements and rapidly changing consumer behavior are placing unprecedented demands on the banking industry. In recent years, banks – particularly those with substantial retail operations – have relied on the lethargy of their customers to maintain their business. Customer loyalty has been based more on proximity of local branches and convenience of ATM networks than the quality of customer care or products and services priced and tailored to a bank’s best customers. In response to the financial crisis, banks have focused on wringing complexity and costs from their systems – exacerbated by mergers and acquisitions – while dealing with new and tighter regulations. Yet, their traditional “one-size-fits-all” mass-marketing approach to customers has remained constant.
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customer-centric, increase revenue, relationships, operations
    
IBM
Published By: IBM     Published Date: Jun 20, 2013
The message is simple: Trust has been lost and the digital world is here. Successful relationships with customers in the digital world are high-trust relationships. It is time for bankers to rebuild trust at the same time as developing all the communications and analytical advantages of digital technology. There is no other way. The highly digitalised, non-bank competitors are already taking the best parts of banking. Time is short. Is Apple about to join the fray? Is Amazon? Is Facebook?
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customer, trust, banking, retail
    
IBM
Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, networking, knowledge management, data management, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
What can Salesforce do for you? Download now and explore the world's #1 CRM app.
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salesforce, customer relationship management, application, crm, networking, software development, it management, knowledge management, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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social, mobile, technology, sales and marketing operations, crm, customer relationship management, networking, it management, knowledge management, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
A step-by-step guide to attract prospects, qualify leads and close deals faster. Includes a new map of social channels in the lead process.
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qualify leads, close deals, social channels, lead process, crm, customer relationship management, software development, knowledge management, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in once place. Learn how.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social insight, business environment, it management, knowledge management, business technology
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the Nucleus Research survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social drives, mobile device, social, it management, knowledge management, business technology
    
Salesforce.com
Published By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
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customer data analytics, data driven marketing, customer relationships, customer centric marketing
    
Teradata
Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
Published By: Teradata     Published Date: Jun 12, 2013
Nationwide Mutual Insurance Company operates in a very competitive industry, so it must constantly prepare to meet new challenges as well as build on past successes, maximizing ever asset including its information. In fact, Nationwide's vision - the recognition of its information as a strategic asset - has proved to be a key factor in the company's success. Download this paper to learn more.
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big data, big data analytics, customer relationships, customer knowledge store
    
Teradata
Published By: Teradata     Published Date: Jun 12, 2013
This IDC Health Insights Perspective discusses the growing importance of CRM for healthcare payers, its expected benefits and potential challenges, and suggested best practices for harnessing CRM capabilities to drive enhanced value for both payers and end consumers.
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health plan, crm, customer relationship, health, health insights, crm
    
Teradata
Published By: TIBCO     Published Date: May 15, 2013
In this on demand webinar explore the impact of cloud initiatives and new customer relationships on integration strategy. Learn what you should take into account when preparing your integration initiatives.
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integration, customer, cloud, customer relationships, customer service, integration strategy
    
TIBCO
Published By: Salesforce.com     Published Date: May 14, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
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crm solutions, crm technology, customer relationship management, saas crm
    
Salesforce.com
Published By: Salesforce.com     Published Date: May 14, 2013
Transforming Your Business with Salesforce. Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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salesforce, salesforce app, sales application, crm, customer relationship management, saas crm
    
Salesforce.com
Published By: Salesforce.com     Published Date: May 14, 2013
Social Sales eBook: Find out which profile wins the most deals and how all your sales reps can be more successful.
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social sales, case study, ceb, salesforce, customer relationships, social enterprise, salescloud, servicecloud
    
Salesforce.com
Published By: Genesys     Published Date: Apr 25, 2013
Adopting a proactive approach to customer service has the potential to attract customers rather than losing them, to drive growth and innovation instead of hindering both.
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customer service, cast study, change mangement, service, oriented, relationship management, customer interaction
    
Genesys
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