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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: IBM     Published Date: Apr 15, 2015
Technology Adoption Analyst whitepaper by Forrester. This IBM-commissioned profile of IT operations decision-makers at enterprise companies in the US, UK and Germany evaluates IT operations analytics adoption, benefits, and challenges based on Forrester’s own market data and a custom study of the same audience.
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ibm, it operations, decision makers, analytics, market analysis
    
IBM
Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper deals with the rise of mobility, BYOD and social networking, and how these trends have led cybercriminals to exploit vulnerabilities in browsers and mobile apps. For example, more than 30,000 mostly legitimate websites become infected with malware every day. From drive-by downloads to spearfishing to XML injection, web-borne threats represent a significant new risk for businesses. The report describes how to stay on top of this changing threat landscape and prevent damaging attacks with: • 100% protection against known viruses • Industry-leading URL filtering and IP protection via the world’s largest threat database • Extended protection for smartphones and tablets • Simplified web-based management
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web security, cybercriminals, web threats, web gateway, security, business technology
    
Webroot
Published By: Webroot     Published Date: Sep 18, 2013
This Webroot whitepaper compares deploying secure web gateways as software or appliances on-premises vs. as a cloud-based service. Lower cost, fast implementation, rapid scalability and less administration are all good reasons to adopt SaaS and cloud-based applications. In addition to these benefits, cloud-based secure web gateways can also provide better security and faster performance than appliances or local servers. It discusses a number of advantages of cloud-based solutions that appliances cannot match, such as: • Better defense against zero-day threats and spam servers • More comprehensive signature and URL database • Supports remote users more securely and without the cost of putting servers in every location
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web threat, content filtering, the cloud, security, web gateway, cloud-based applications, business technology
    
Webroot
Published By: Vormetric, Inc.     Published Date: Jan 11, 2016
SAP has reviewed and qualified Vormetric’s Transparent Encryption as suitable for use in SAP HANA solution environments. Vormetric provides a proven approach to securing SAP data that meets rigorous security, data governance and compliance requirements. Vormetric Data Security can be quickly deployed to secure data while requiring no change to SAP, the underlying database or hardware infrastructure. This approach enables enterprises to meet data governance requirements with a rigorous separation of duties. Whether you are securing an existing SAP deployment or upgrading, to a new version, Vormetric delivers a proven approach to quickly secure SAP data while ensuring SAP continues to operate at optimal performance.
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sap hana, data security, encryption, virtustream, cloud security, encryption keys, big data, compliance, advanced persistent threats, apt, insider threat, data center
    
Vormetric, Inc.
Published By: Cisco Umbrella EMEA     Published Date: Oct 12, 2018
Protect the network, use the network to protect students Your schools use a growing amount of networked information and devices as an essential part of teaching and administration. Research on the Internet, laptops in class, distance learning, and online homework are some of the official technologies that your students use. Unofficially, this list extends to mobile phones (with cameras), digital music and video players, blogs, instant messaging, social networking sites, and networked or online gaming. Behind the scenes are databases with student information, class schedules, attendance records, copies of exams and answers, financial transactions, and even video surveillance. All of these rely on a robust and secure network infrastructure. Cisco Umbrella can provides these, download this whitepaper to find out more!
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Cisco Umbrella EMEA
Published By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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Rackspace
Published By: TIBCO Software     Published Date: Feb 14, 2019
With the new TIBCO Spotfire® A(X) Experience, we are revolutionizing analytics and business intelligence. This new platform accelerates the personal and enterprise analytics experience so you can get from data to insights in the fastest possible way. With the fusion of technology enablers like machine learning, artificial intelligence, and natural language search, the Spotfire® X platform redefines what’s possible for analytics and business intelligence, simplifying for everyone how data and insights are generated, consumed, and acted on. Download this whitepaper to learn more, then check out the new Spotfire analytics. It’s unlike anything you have ever seen. Simple, yet powerful, it changes everything.
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TIBCO Software
Published By: VMware SD-WAN by VeloCloud     Published Date: May 21, 2019
As organizations prioritize digital transformation initiatives, many are finding that legacy networks are holding them back. To support new business models, cloud adoption, and an explosion in connected devices, modern networks must support interoperability across data centers, multiple clouds, branch locations, and edge devices. Applications now run at every point on this spectrum, and they are critical to businesses’ ability to win in hypercompetitive marketplaces. Yet, even as business success has become more dependent on this new architecture, and the amount of data flowing across connections has increased, many organizations still lack a unified approach to management, automation, and security
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VMware SD-WAN by VeloCloud
Published By: Cisco Umbrella EMEA     Published Date: Oct 12, 2018
Not long ago, even the most astute executives couldn’t fully anticipate how quickly emerging technologies would transform their business operations — and even their business models. Laptops, smartphones, and other mobile devices; high-bandwidth wireless networks; and cloud-based computing services have proven to be among the most impactful of these advances, collectively untethering workers from office environments and fundamentally altering work behaviors. employees today work anytime, anywhere while accessing applications and data that reside on company servers and in the cloud. Cisco Umbrella can help your business overcome these problems, download this whitepaper today to find out more.
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Cisco Umbrella EMEA
Published By: Netwrix     Published Date: Oct 01, 2013
Who Accessed Your CEO’s Mailbox? Netwrix Free Trial
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netwrix, free trial, financial data, sox, glba and hipaa, auditing, netwrix auditor
    
Netwrix
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience
    
SPSS
Published By: Intel Security     Published Date: Feb 23, 2015
This White Paper illustrates a magic quadrant analysis including vendors that have technologies designed for SIEM purposes.
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gartner, magic quadrant, security connected framework, big security data, big data, log management, siem, security information, event management
    
Intel Security
Published By: CrowdStrike     Published Date: Jun 06, 2018
Who Needs Malware? How Adversaries Use Fileless Attacks to Evade Your Security Learn how fileless techniques work and why they present such a complex challenge. The arms race between cybersecurity vendors and determined adversaries has never been more heated. As soon as a new security tool is released, threat actors strive to develop a way around it. One advanced threat technique that is experiencing success is the use of fileless attacks, where noexecutable file is written to disk. The 2017 Verizon Data Breach Investigations Report found that 51 percent of cyberattacks are malware
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Learn how fileless techniques work and why they present such a complex challenge. The arms race between cybersecurity vendors and determined adversaries has never been more heated. As soon as a new security tool is released, threat actors strive to develop a way around it. One advanced threat technique that is experiencing success is the use of fileless attacks, where no executable file is written to disk. The 2017 Verizon Data Breach Investigations Report found that 51 percent of cyberattacks are malware-free, so there’s no indication that these attacks will be subsiding anytime soon. Read this white paper to get the important information you need to successfully defend your company against stealthy fileless attacks. Download this white paper to learn: • The detailed anatomy of a fileless intrusion, including the initial compromise, gaining command and control, escalating privileges and establishing persistence • How fileless attacks exploit trusted systems — the types of processe
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CrowdStrike
Published By: ADP     Published Date: Mar 22, 2018
Your global organization’s network of human capital management (HCM) platforms is the nerve center of your entire enterprise. But passing data back and forth between disparate HCM systems has never exactly been easy. So your HR, payroll, talent, benefits and time and attendance systems, often specific to regions and countries, fire futilely across data synapses that in real-world terms leave you blind to the true state of your business.
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ADP
Published By: ADP     Published Date: May 23, 2018
Your global organization’s network of human capital management (HCM) platforms is the nerve center of your entire enterprise. But passing data back and forth between disparate HCM systems has never exactly been easy. So your HR, payroll, talent, benefits and time and attendance systems, often specific to regions and countries, fire futilely across data synapses that in real-world terms leave you blind to the true state of your business.
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ADP
Published By: IBM     Published Date: Feb 22, 2016
Survive the big data storm by getting ahead of integration and governance functional requirements
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ibm, data, big data, integration, governance, data management, business technology
    
IBM
Published By: IBM     Published Date: Apr 18, 2016
Today data volumes are exploding in every facet of our lives. Business leaders are eager to harness the power of big data but before setting out into the big data world it is important to understand that as opportunities increase ensuring that source information is trustworthy and protected becomes exponentially more difficult. This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.
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ibm, big data, trusted data, data management, data solutions
    
IBM
Published By: IBM     Published Date: Jul 06, 2016
Today data volumes are exploding in every facet of our lives. Business leaders are eager to harness the power of big data but before setting out into the big data world it is important to understand that as opportunities increase ensuring that source information is trustworthy and protected becomes exponentially more difficult. This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.
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ibm, big data, trusted data, data management, data solutions, data center
    
IBM
Published By: IBM     Published Date: Oct 13, 2016
Who's afraid of the big (data) bad wolf? Survive the big data storm by getting ahead of integration and governance functional requirements Today data volumes are exploding in every facet of our lives. Business leaders are eager to harness the power of big data but before setting out into the big data world it is important to understand that as opportunities increase ensuring that source information is trustworthy and protected becomes exponentially more difficult. This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.
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ibm, big data, trusted data, data management, data solutions, business technology, data center
    
IBM
Published By: IBM     Published Date: Jul 08, 2015
Today data volumes are exploding in every facet of our lives. Business leaders are eager to harness the power of big data but before setting out into the big data world it is important to understand that as opportunities increase ensuring that source information is trustworthy and protected becomes exponentially more difficult. This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.
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IBM
Published By: IBM     Published Date: Oct 19, 2015
This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.
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ibm, integration, data volume, business technology, information, it management, knowledge management, data management
    
IBM
Published By: Platfora     Published Date: Aug 03, 2015
A survey of more than 395 C-level executives, sponsored by Platfora, shows that senior leaders are optimistic about the capabilities of big data, but many still struggle with big data applications.
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platfora, big data, hadoop, data center, big data analytics
    
Platfora
Published By: Kaspersky Lab     Published Date: Feb 20, 2014
Don’t get caught in the crossfire. Read our special report "Who's spying on you?" to find out more about the threats of malware to your business.
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kaspersky, malware threats, cyberespionage, internet perpetrators, security technology, internet safety, business protection, cybercriminals, cybersecurity, defend your network, defend your data, data management, innovative protection, sophisticated threats, essential data, confidential information, it management
    
Kaspersky Lab
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