data insights

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Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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Claravine
Published By: IBM     Published Date: Jun 25, 2018
Vast resources of data are increasingly available, but the sheer volume can overwhelm human capability. By implementing the cognitive system of IBM Watson Discovery into their infrastructure, businesses can extract deeper and more accurate insights by efficiently identifying, collecting and curating structured and unstructured data. Watson Discovery, also capable of creating content collections and custom cognitive applications, can transform organizational processes to extend proprietary content and expert knowledge faster and at greater scales. Read more to learn how Watson Discovery can keep your organization evolving ahead of the competition. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: “Here’s revenue vs target in the last quarter”. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. It’s like driving by looking only in the rear-view mirror. Looking at what’s behind isn’t going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businesses–and especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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Sage People
Published By: MarkLogic     Published Date: Nov 07, 2017
Your high-stakes data projects don’t have to end – as analysts predict – in failure. Don’t just rely on legacy technology and outdated thinking - the key is to start your next data project armed with the right technology and mindset to succeed. This paper will give you insights and guidelines to help you learn how to leverage all of your data to reach your data integration objectives with less time and expense than you might imagine. Change is good, and in this paper we’ll give you real-world examples of organizations that embraced change and found success.
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MarkLogic
Published By: Mimecast ABM Q4     Published Date: Nov 22, 2017
Mimecast Cloud Archive has long set the industry standard for enterprise information archiving, helping to keep corporate knowledge available, protecting and preserving it while simplifying management and administration. By aggregating data across multiple platforms, organizations gain long-term business insights and create a secure, digital corporate memory while at the same time reducing costs and risks for legal and compliance teams. IT teams can reduce administrative overhead with streamlined management and simplified data recovery. Anytime, anywhere access to archive data improves employee productivity and efficient workflow efficiency. Customers can rest assured that their data is always-available, always-replicated and always-safe.
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datenarchivierung, verantwortlich, eigentlich, organisation, it-mitarbeitern, wissensarbeiter, fuhrungsebene
    
Mimecast ABM Q4
Published By: SAS     Published Date: Apr 16, 2015
Big data has made quite an impression on organizations embarking on data journeys, hoping to glean valuable insights ranging from process optimization to customer-facing improvements. This research paper explores proven best practices that can help organizations overcome obstacles to deliver on big data potential.
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SAS
Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Workday     Published Date: May 09, 2018
ERP Must-Haves for Finance: Leave behind cumbersome reporting, spreadsheets, and data that offers zero insights. IDC MarketScape has put together a guide to help you find the best finance and accounting applications. Read an excerpt of the report to learn today’s must-have ERP capabilities and why the IDC MarketScape positioned Workday in the Leaders category.
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Workday
Published By: Workday     Published Date: Aug 07, 2018
From the rise of data analytics to new needs in budgeting, the shift to value-based medicine is bringing a fresh set of challenges to healthcare CFOs. How can you best meet these new demands and turn change into opportunity? This Becker’s Hospital Review eBook compiles 10 must-read articles that offer executive tips, actionable insights, and noteworthy trends for healthcare finance technology.
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Workday
Published By: Workday     Published Date: Sep 19, 2018
Hoarding data isn’t doing much to help your financial services firm if you can’t easily combine data from multiple sources and quickly run analytics. But there is a way to turn those heaps of data into actionable insights to get clearer answers to your biggest questions and better drive your firm’s strategy. Read the blog to learn how to improve your back end to go from data hoarding to decision-making.
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Workday
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories, actionable insights
    
uberVU via HootSuite
Published By: Teradata     Published Date: May 01, 2015
Creating value in your enterprise undoubtedly creates competitive advantage. Making sense of the data that is pouring into the data lake, accelerating the value of the data, and being able to manage that data effectively is a game-changer. Michael Lang explores how to achieve this success in “Data Preparation in the Hadoop Data Lake.” Enterprises experiencing success with data preparation acknowledge its three essential competencies: structuring, exploring, and transforming. Teradata Loom offers a new approach by enabling enterprises to get value from the data lake with an interactive method for preparing big data incrementally and iteratively. As the first complete data management solution for Hadoop, Teradata Loom enables enterprises to benefit from better and faster insights from a continuous data science workflow, improving productivity and business value. To learn more about how Teradata Loom can help improve productivity in the Hadoop Data Lake, download this report now.
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data management, productivity, hadoop, interactive, enterprise
    
Teradata
Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Epicor     Published Date: Jul 06, 2017
It’s hard to make good decisions without good information. Having access to data, and the tools to quickly analyze that data, is essential. Without data, you are blind to how your business is performing and areas for improvement—all you have to go on is instinct. A robust business intelligence (BI) system can provide new insights to help steer your distribution organization clear of obstacles that impede growth—and toward the opportunities that enable it. A monthly report just doesn’t cut it anymore. You need real-time information, and if you’re running legacy software, it’s probably slowing you down.
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erp software, enterprise resource planning software, business intelligence, distribution, inventory management, distribution software
    
Epicor
Published By: Epicor     Published Date: Aug 01, 2017
Illinois-based manufacturer Plano Molding sought to replace a paper-and-pencil data collection process with an automated manufacturing execution system (MES). They wanted a real-time look at production data. Many of their decisions were made based on observations and guesses rather than facts, and they needed deeper insights. To improve shop floor efficiency and anticipate and solve production issues before they occurred, Plano Molding implemented the Epicor Mattec MES system. The insights they gained into the shop floor are helping to drive bottom-line growth. Plano Molding has also seen significant scrap savings. Rather than focus on scrap percentage, the Mattec MES solution allows them to focus on higher-dollar-value products. This has led to the Plano Molding team saving $700,000 in scrap improvements. Read the success story to learn more about Plano Molding’s experience and consider how your business might benefit from a modern production system like Epicor Mattec MES.
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enterprise resource planning (erp), manufacturing execution system (mes), manufacturing, mattec mes
    
Epicor
Published By: Epicor     Published Date: Sep 21, 2018
Does your current software give your business the visibility and flexibility you need to be responsive and competitive, or is outdated software negatively impacting business growth and excellent service? The retail world is becoming more complex. eCommerce has grown in the U.S.—from $42 billion to $236 billion in the last decade*—and lifestyle shopping is raising customer expectations. Having the right retail management software solution—one that can keep up with your business needs and the increasing pace of technology—is critical. Given the recent advancements in technology—and higher customer expectations—perhaps it’s time to ask if your retail management software is up to the task of nurturing and managing your growth over the coming decade. Epicor has been a part of successful retail businesses for years. Here are some risks you may face from using outdated software: 1. Excessive labor costs and hiring gaps 2. Operational inefficiencies 3. Insufficient data and insights 4. Dimi
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Epicor     Published Date: Nov 19, 2018
Managing inventory efficiently is one of the challenges that lumber and building material businesses face. Evolving technologies, including mobile functionality and connected business, offer opportunities for LBM business growth. With a deep understanding of the challenges facing lumber and building materials dealers, Epicor has identified six ways integrated inventory management can have a positive impact on your LBM business, including: • Operational efficiencies • Data access and Insights • Mobile functionality Epicor has a proven history growing profits and increasing efficiencies for lumber and building material businesses. Read this Epicor Tip Sheet and discover how your LBM business can benefit from integrated inventory with BisTrack.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: ADP     Published Date: Nov 16, 2017
Many businesses invest in analytics technology thinking it’s a silver bullet. But data doesn’t always tell the whole story. You get percentages but not insights. Trends but not necessarily relationships or patterns. Truly impactful workforce analytics has to do more. You have to turn data into insight, and then put it into action. This workbook is designed to help you progress through the workforce analytics maturity model. The first step in the process is to identify where you stand today.
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ADP
Published By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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ADP
Published By: MarkLogic     Published Date: May 07, 2018
Learn how Life Sciences organizations can accelerate Real World Evidence by achieving faster time to insight with a metadata-driven, semantically enriched operational platform. Real World Evidence (RWE) is today’s big data challenge in Life Sciences. Medical records, registries, consultation reports, insurance claims, pharmacy data, social media, and patient surveys all contain valuable insights that Life Sciences organizations need to ascertain and prove the safety, efficacy, and value of their drugs and medical devices. Learn how Life Sciences organizations can accelerate RWE with a metadata-driven, semantically enriched operational platform that enables them to: • Unify, harmonize and ensure governance of information from diverse data sources • Transform information into evidence that proves product efficacy and safety • Identify data patterns, connections, and relationships for faster time to insight
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data, integration, drug, device, manufacture, science
    
MarkLogic
Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
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Oracle
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