data marketing

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Published By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
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adobe, marketing, data, dmp, agency, marketing roi, data management, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
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adobe, data-driven, marketing, marketing campaign
    
Adobe
Published By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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adobe, marketing, data driven marketing, continuous optimization, online testing
    
Adobe
Published By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
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adobe, marketing, cross-channel marketing, customer interaction, contextual marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
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adobe, data driven marketing, marketing, marketer, marketing guide, customer experience
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
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adobe, marketing, data driven marketing, marketrs, predictive marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
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adobe, data driven marketing, marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000
    
Sailthru
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: AWS     Published Date: Nov 15, 2018
It isn’t always easy to keep pace with today’s high volume of data, especially when it’s coming at you from a diverse number of sources. Tracking these analytics can place a strain on IT, who must provide the requested information to C-suite and analysts. Unless this process can happen quickly, the insights grow stale. Download your complimentary ebook now to see how Matillion ETL for Amazon Redshift makes it easy for technical and business users alike to participate and own the entire data and analysis process. With Matillion ETL for Amazon Redshift, everyone from CTOs to marketing analysts can generate valuable business intelligence by automating data and analytics orchestrations.
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AWS
Published By: AWS     Published Date: Nov 15, 2018
"Riteway Sales and Marketing, who helps many Southeastern supermarkets execute marketing strategies, needed an intuitive solution to visualize data in multiple ways, including geographic coding that could map gathered data to store locations. TIBCO® Spotfire® for Amazon Web Services cloud met their requirements and exceeded them. After deploying this solution, Riteway’s Director of Insights and Marketing, Elisa Westlund, claimed that their time-to-insight rose to 93% faster than it was before using it. When analyzing a product category, they found that what used to take a week for their team to accomplish could now be completed in only hours. Download this case study to learn more about TIBCO Spotfire’s benefits, including: • Riteway’s claim of time-to-insight that rose 93% faster than before using TIBCO Spotfire • A complete return on investment in just one year • 100% adoption among their business users, due to TIBCO Spotfire’s ease of use"
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AWS
Published By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO® Spotfire® features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. You’ll learn: • How to generate relevant, actionable insights from any data, anywhere • Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud • How to
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AWS
Published By: Adobe     Published Date: Mar 08, 2017
This three-part, step-by-step guide to data-driven marketing explains how to use mountains of available data to create the best possible customer experience and grow your bottom line.
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data, data driven marketing, customer experience, customer experience management, big data, step-by-step guide
    
Adobe
Published By: Citrix     Published Date: Nov 14, 2016
Watch this Datacenter Automation on-demand webinar with Citrix NetScaler and Cisco ACI, featuring Sr. Solutions Marketing Manager, Cisco – Ravi Balakrishnan.
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cisco, citrix, citrix netscaler, cisco aci, datacenter automation, networking, business technology
    
Citrix
Published By: Adobe     Published Date: Nov 09, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
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