data marketing

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Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system, crm data
    
Redspire
Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
Published By: OKTA     Published Date: Oct 23, 2017
Most organizations have a dirty little secret: they are relying on user and password-based authentication to protect sensitive internal applications. With 81% of data breaches involving weak or stolen credentials1, applications that use single-factor authentication are an easy target for attack. Unfortunately, updating internal cloud applications—as well as legacy and custom applications—to support multi-factor authentication can be an IT headache for many organizations. Okta and Palo Alto Networks have collaborated to make rolling out multi-factor authentication a snap. Join Daniel Lu, Product Marketing Manager at Okta and Kasey Cross, Sr. Product Marketing Manager at Palo Alto Networks, to learn: >The latest trends in credential-based attacks >Why every sensitive cloud application needs multi-factor authentication >How to enforce network-level multi-factor authentication without touching your apps using Palo Alto Networks and Okta
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OKTA
Published By: SAP     Published Date: Jun 23, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
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single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services, platform, sap, service-oriented architecture, xl 3.0, data management, developer, source, data integration, business intelligence, legacy, crm, customer relationship management
    
SAP
Published By: SAP     Published Date: Jun 23, 2009
Learn the importance of Data Quality and the six key steps that you can take and put into process to help you realize tangible ROI on your data quality initiative.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing, data management
    
SAP
Published By: SAP     Published Date: Apr 14, 2011
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
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sap, economist intelligence unit, operations, production, visibility, operational excellence, performance, leaders
    
SAP
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, data management, business technology
    
IBM
Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
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clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing, personalization, timing, relevance, click squared, choreograph online, real-time, offline, episodic, cost dynamics, rapid deployment, domain expertise, personalization
    
ClickSquared
Published By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
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sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database, marketing automation, internal sources, fan funnel, personalization for fans, marketing campaigns, behavior-targeted, geotargeted offers, response data, engagement
    
SAS
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
    
Microsoft Corporation
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management, marketing campaign, landing pages
    
Pardot LLC
Published By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
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analytics, attribution, data, big data, marketing data, marketing intelligence
    
MEDIAPLEX
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: • 65% of companies use customer data to personalize the web experience • Personalization drives a 14% average uplift in sales • Integrated marketing technology enables personalization at scale
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personalization, marketing, web experience, sales, marketing technology, adobe
    
Adobe
Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama
Published By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
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data-driven marketing, digital marketing, marketing development, marketing solutions, big data
    
Pluris
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