data marketing

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Published By: IBM     Published Date: Feb 02, 2017
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.
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ibm, commerce, marketing, marketing benchmark
    
IBM
Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
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act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
    
Act-On
Published By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
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lead, lead generation, email marketing, revenue per lead, conversions, lead activity, stale leads
    
Act-On
Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence
    
BrightEdge
Published By: Calpont     Published Date: Mar 13, 2012
This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.
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analytics, big data, online, marketing, database, database analytics, advance, hardware, software, data, information, data management, business technology
    
Calpont
Published By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
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gshift, seo, social marketing strategies, content marketing strategies, keywords
    
gShift Web Presence Analytics
Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt, research, inbound, outbound, direct, budgets
    
HubSpot, Inc.
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement
    
IBM
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte."  This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
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spss, data mining, data miner, data management, business process, best practices, business intelligence, statistics, statistical modeling, algorithms, predictive analysis, data analysis, scalability, optimization, business knowledge, decision-making
    
SPSS, Inc.
Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies
    
Tippit, CRM
Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
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quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
    
Jigsaw
Published By: SAS     Published Date: Sep 30, 2014
Stop to think about how – and how often – your business interacts with customers. Every day, with each interaction, data is created. What percentage of the data generated by these interactions are you using? There are so many channels for interaction, like social media, call centers, sales staff, help and support resources, marketing and campaigns. Typically, organizations believe that they are using only a small fraction of it effectively – at best, upwards of 10 percent of all the available data. Why? One reason relates to the difficulties in collecting all this data. This limitation is beginning to wane as commodity hardware becomes increasingly popular for big data storage. But another major inhibitor to examining all customer data has been the inability to examine millions, or even billions, of data points that constitute the customer picture. And much of this is now in the form of unstructured text inputs.
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sas, text analysis visualization, voice of the customer, unstructured text inputs, business technology
    
SAS
Published By: SAS     Published Date: Mar 31, 2016
In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers.
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best practices, customer relations, business intelligence, analytics, big data, data management, customer data management, marketing, sales
    
SAS
Published By: SAS     Published Date: Apr 25, 2017
Are you a marketing leader on the path to modernizing your marketing organization? Are you a marketing analyst championing analytical transformation in your campaigns? If you answered yes to either question, this e-book is for you. It offers a practical account of how to create a new marketing culture that adds value through data and analytics. You’ll meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and read how they’re implementing analytics, redefining marketing strategies and transforming their cultures. By sharing their perspectives, we hope to provide a new set of best practices to guide your analytical transformation – and to help you reinvent your marketing organization for the digital age.
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SAS
Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity, business technology
    
IBM
Published By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
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website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing
    
Optify
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, business technology
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message, business technology
    
IBM
Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience, customer relationships, marketing
    
Oracle
Published By: MapR Technologies     Published Date: Jan 08, 2014
Forrester Research shares seven architectural qualities for evaluating Big Data production platforms. In this webinar guest speaker Mike Gualtieri, Principal Analyst at Forrester, along with experts from MapR and Cisco, will present the following: • The 7 architectural qualities for productionizing Hadoop successfully • Architectural best practices for Big Data applications • The benefits of planning for scale • How Cisco IT is using best practices for their Big Data applications Speakers • Mike Gualtieri, Principal Analyst at Forrester Research • Jack Norris, Chief Marketing Officer at MapR Technologies • Andrew Blaisdell, Product Marketing Manager at Cisco • Sudharshan Seerapu, IT Engineer at Cisco
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big data, big data analytics, hadoop, apache hadoop, structured data, unstructured data, business analytics, metadata, analytics, mapreduce, data, data center, mapr
    
MapR Technologies
    
NetProspex
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