digital behaviour

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Published By: Oracle     Published Date: Feb 28, 2018
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
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Oracle
Published By: Monetate     Published Date: Oct 11, 2018
Monetate Intelligent Recommendations is the only solution that gives merchandisers & digital marketers the power to show contextually relevant product recommendations without burdening IT resources. Using manually curated or algorithmically-driven recommendations, marketers can easily support even the most complex product catalogs. Our solution filters recommendations based on customer attributes (e.g. shirt size), longitudinal behaviours (e.g. browsing behaviour), and situational context (e.g. product inventory at local stores). Best of all, an orchestration layer intelligently selects which algorithms and which filters to apply in any given situation, for any particular individual.
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Monetate
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Challenge Organizations undergoing digital transformations are dealing with amplified concerns around risk and security, which isn’t surprising. Digital transformation initiatives inevitably result in more points of access to enterprise infrastructure that are outside of existing controls, accessible by a greater number and more diverse set of identities, and proliferated across a distributed and dynamic infrastructure. Opportunity Knowing your privileged users is knowing your risk. Privileged access management tools themselves must be able to support automation in the authorization process and enable scalability through support for both dynamic operations and ephemeral infrastructure. Benefits Better pinpointing attacks exploiting credential theft isn’t simply a question of accumulating more data but involves incorporating better data about privileged user behaviour, which can identify significant changes that represent real risk.
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CA Technologies EMEA
Published By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
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digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle
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