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Published By: SAP     Published Date: Jul 29, 2010
Improving your company's efficiency and effectiveness, no matter its size. This white paper from SAP offers guidance on how to improve the efficiency and effectiveness of your company with business intelligence.
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sap, business intelligence, smb, midsized companies, streamlining operation, production reporting technology, analytics, data warehouse, operational system
    
SAP
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords, analysis, traffic
    
Webmarketing123
Published By: CollabNet     Published Date: Mar 30, 2012
Strategies on how to build and maintain a good product backlog. She describes the overall concepts and techniques for backlog management and how each of the project contributors can contribute to its overall effectiveness.
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agile, scrum, teams, software dev, swdev, product backlog, backlog, success, agile dev, agile development, software development
    
CollabNet
Published By: IBM     Published Date: Sep 03, 2013
As renowned cost accounting professor Chuck Horngren notes, corporate finance executives can deliver the greatest value by establishing the sturdiest foundation of timely, reliable and relevant facts. This analytical platform ultimately enables their organization’s most important measures – including revenue growth, return on invested capital and profit growth as measured by EBITDA – to outpace the financial outcomes of the competition. The goal is to support speed and effectiveness in decision-making.
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extending, planning, forecasting, analytics, ibm, financial analytics, support speed, knowledge management, business technology
    
IBM
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
Published By: Adobe     Published Date: Aug 11, 2015
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
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adobe, enterprise, mobile, security, saas, document management, cloud, it management, business technology
    
Adobe
Published By: Adobe     Published Date: Sep 10, 2015
See how your peers - and potentially your competitors - use e-signatures and mobile sales effectiveness technologies to simplify sales cycles and create win- win results.
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adobe, e-signature, revenue, sales
    
Adobe
Published By: Adobe     Published Date: Nov 10, 2015
Download this white paper to hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
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adobe, information technology, data management, business technology, document disconnect, sales management, contracts, e-signatures, quote to cash, sales contract management, software development, it management, knowledge management
    
Adobe
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing, big data
    
Campaigner
Published By: Tripwire     Published Date: Jul 08, 2008
This paper outlines the nature of infrastructure integrity, change auditing, and compliance solutions. It describes how an investment in configuration assessment and change auditing solutions can stabilize IT operations, lowering the operational costs associated with the IT infrastructure; be a force multiplier; and provide a solid foundation that increases the effectiveness of the investment in information security.
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tripwire, information security, infrastructure, change management, change, change auditing
    
Tripwire
Published By: IBM     Published Date: Sep 11, 2013
Learn how a better grasp of "big data" from consumers will help retailers generate valuable insights for personalizing marketing and improving the effectiveness of campaigns among other things.
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big data, retail, insights, marketing, campaigns, velocity of data
    
IBM
Published By: IBM     Published Date: Jul 31, 2014
Download this whitepaper to learn more about applying analytics to the sales process.
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ibm, business analytics, sales, sales process, sales process management, sales performance management, sales effectiveness, incentive management, sales analytics
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
How CSP's tap the transformative power of data and analytics
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data, analytics, customer experience, operational effectiveness, digital interaction
    
IBM
Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, business technology
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, knowledge management, business technology
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
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ibm, salesforce, mdm, crm, initiatives, data, it management, data management
    
IBM
Published By: IBM     Published Date: Oct 01, 2014
Salesforce.com is an industry leading cloud CRM solution which helps organizations streamline and effectively manage sales processes, customers and opportunities. The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 3600 view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue.
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salesforce, crm solution, data integration, data management
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"Fingers wagging, eyes squinting –“Why didn’t you find this problem during testing?!”How many times have you been asked that, only to try to defend yourself with things like “we can’t test everything!” and “it’s a corner case”? Everyone knows you can’t improve quality by testing alone, so what can you do when your testing team is taking the blame for poor quality in production? Join us on this TechByte session where we will discuss practices and tools that will help improve your test effectiveness and overall quality."
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ibm, middleware, cloud, devops, techbyte
    
IBM
Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
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zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.
Published By: IBM     Published Date: Jul 28, 2017
Modern enterprises are doing their best to address three simultaneous and closely interrelated objectives related to their information technology/infrastructure: To identify and assess security-related risks, and manage them to an acceptable level To achieve, sustain, and demonstrate compliance with policies and regulatory requirements To improve the efficiency and cost-effectiveness of ongoing operations, e.g., to provide greater flexibility and scale at lower total annual cost For several years now, Aberdeen Group has referred to this trifecta of strategic objectives as the quest for enterprise computing infrastructure to be secure, compliant, and well-managed.
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information technology, information infrastructure, security risks, operation efficiency, operation flexibility
    
IBM
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