effectiveness

Results 326 - 350 of 471Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
Tags : 
ibm, salesforce, mdm, crm, initiatives, data, it management, data management
    
IBM
Published By: IBM     Published Date: Oct 01, 2014
Salesforce.com is an industry leading cloud CRM solution which helps organizations streamline and effectively manage sales processes, customers and opportunities. The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 3600 view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue.
Tags : 
salesforce, crm solution, data integration, data management
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"Fingers wagging, eyes squinting –“Why didn’t you find this problem during testing?!”How many times have you been asked that, only to try to defend yourself with things like “we can’t test everything!” and “it’s a corner case”? Everyone knows you can’t improve quality by testing alone, so what can you do when your testing team is taking the blame for poor quality in production? Join us on this TechByte session where we will discuss practices and tools that will help improve your test effectiveness and overall quality."
Tags : 
ibm, middleware, cloud, devops, techbyte
    
IBM
Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
Tags : 
zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.
Published By: IBM     Published Date: Jul 28, 2017
Modern enterprises are doing their best to address three simultaneous and closely interrelated objectives related to their information technology/infrastructure: To identify and assess security-related risks, and manage them to an acceptable level To achieve, sustain, and demonstrate compliance with policies and regulatory requirements To improve the efficiency and cost-effectiveness of ongoing operations, e.g., to provide greater flexibility and scale at lower total annual cost For several years now, Aberdeen Group has referred to this trifecta of strategic objectives as the quest for enterprise computing infrastructure to be secure, compliant, and well-managed.
Tags : 
information technology, information infrastructure, security risks, operation efficiency, operation flexibility
    
IBM
Published By: VeriSign Incorp.     Published Date: Jan 15, 2008
Provide your users with visual cues that indicate your site is secure. Extended Validation SSL can facilitate online commerce by increasing visitor confidence and reducing the effectiveness of phishing attacks.
Tags : 
shopping online, ssl certificate, extended validation, ca/browser forum, ssl certification authorities, certificate authority, ssl certificates, identity authentication, webtrust auditors, internet explorer 7, ie7, green address bar, security status bar, verisign secured seal, phishing, ev upgrader, verisign, verisign, verisign, ssl
    
VeriSign Incorp.
Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
Tags : 
microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Tags : 
polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Tags : 
vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS
Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Tags : 
spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.
Published By: Cisco Webex     Published Date: Feb 16, 2011
Increase the reach and impact of your training programs with Cisco WebEx Training Center.
Tags : 
cisco webex, cisco webex training center, interactive training employee, video
    
Cisco Webex
Published By: Cisco     Published Date: Nov 17, 2014
Today’s malware authors continue to increase their capabilities faster than security solutions can adapt to them. Whether it’s changing their attacks or hiding malicious code within web pages, it’s more difficult to identify legitimate network traffic. With first-generation network security devices, it is nearly impossible to defend against today’s threats. The situation will get worse before it gets better. Adversaries now utilize agile development and testing methods to develop their malware, they test new malware against the latest security software to increase effectiveness. Next-generation network security devices are emerging that provide the visibility and situational context required to meet today’s threats. These solutions use security automation to provide a sophisticated solution that is both lightweight and agile
Tags : 
malware, cisco, command and control evasion, port hopping, zero-day attacks, encapsulation, encrypted traffic, networking, software development, it management, business technology
    
Cisco
Published By: IBM     Published Date: Apr 17, 2013
When it comes to storing data, the concepts of cost-effectiveness and efficiency are often at odds with each other. What we all seek is that elusive deal where we don’t affect the quality of service, yet are able to store a lot more (without spending a lot more). Read this white paper to learn how IBM Real-time Compression provides the data center with the flexibility to increase capacity and maintain performance for all kinds of data, including your most active data.
Tags : 
storwize, v7000, real-time, compression, features, data, cost-effective, efficiency, quality, service
    
IBM
Published By: Quantcast     Published Date: Mar 11, 2013
Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb
    
Quantcast
Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
    
Quantcast
Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
    
Quantcast
Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
Tags : 
ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : 
quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm, impressions, online advertising, branding, attribution
    
Quantcast
Published By: CompareBusinessProducts.com     Published Date: Jul 11, 2013
The costs of e-discovery are mind-blowing. Despite the technologists who announce advancements in storage, search and retrieval software to help drive down the unit costs, the frequency and sheer volume of e-discovery pushes costs in the opposite direction. With the ever burgeoning amount of data that is being created and retained each and every day, despite our best efforts to “govern” its retention, these costs seem destined to only escalate and further cut into corporate profits.
Tags : 
legal, litigation, preservation, strategy, technology, e-discovery, cost effectiveness
    
CompareBusinessProducts.com
Published By: IBM     Published Date: Oct 10, 2013
A though leadership white paper discusses how virtualization, cloud computing, and the proliferation of smart devices are helping companies meet their goals and be more effective with their IT investments but are placing increased demands on the datacenter network. Organizations can no longer afford to treat the datacenter network as an afterthought, and it is not sufficient to simply throw more ports or bandwidth at the problem. IBM offers a portfolio of datacenter network planning, integration, and management services designed to maximize customers' DCN success. By working with customers to plan and implement the appropriate network design at the beginning of an IT project, IBM can help customers meet their business requirements, minimize operating costs, and build in flexibility for the future.
Tags : 
leveraging networks, virtualization, cloud intiatives, networking, cloud computing, datacenter, it investments, minimize operating costs, build flexibility, threats, leadership, proliferation, effectiveness
    
IBM
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business technology
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business technology
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, business technology
    
Oracle
Start   Previous    5 6 7 8 9 10 11 12 13 14 15 16 17 18 19    Next    End
Search      

Add A White Paper

Email sales@inetinteractive.com to find out about white paper options for your company.