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Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
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marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing
    
Marketo
Published By: McAfee     Published Date: Dec 28, 2009
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 McAfee also expects to see an increase in the effectiveness of law enforcement to fight back against cybercrime is also anticipated. Read this report to learn more about what to expect in 2010.
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mcafee, cybersecurity, hackers, malware, security threats, trojan horses, virus protection, vulnerability assessments, vulnerability management, web application security
    
McAfee
Published By: McAfee     Published Date: Apr 25, 2014
As malware becomes ever more sophisticated and evasive, new technologies are emerging to uncover threats no matter how well they’re camouflaged. This paper proposes a logical design strategy for dynamic malware analysis that optimizes detection effectiveness, efficiency, and economics.
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malware detection, data analytics, dynamic sandboxing, static analytics, zero-day malware, comprehensive threat protection, fast detection, malware analysis, simplifies remediation, it management
    
McAfee
Published By: McAfee EMEA     Published Date: Nov 15, 2017
NSS Labs performed an independent test of the McAfee Endpoint Security v10.5 product. The product was subjected to thorough testing at the NSS facility in Austin, Texas, based on the Advanced Endpoint Protection (AEP) Test Methodology v1.0, which is available at www.nsslabs.com. This test was conducted free of charge and NSS did not receive any compensation in return for McAfee’s inclusion. This report provides detailed information about this product and its security effectiveness. Additional comparative information is available at www.nsslabs.com.
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mcafee, endpoint, security, product, technology
    
McAfee EMEA
Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater
Published By: Microsoft Dynamics     Published Date: Oct 05, 2015
CSO Insights analysts gathered 100+ metrics from 1,500+ sales executives to develop insights on three key areas: • the challenges facing their sales teams • why those problems exist • how they are successfully reengineering their teams to overcome those challenges Based on this data, the whitepaper How to Build a World-Class Sales Organization clearly outlines how to increase productivity and collaboration so reps can spend more time selling.
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sales strategies, sales performance, sales performance management, sales organization, sales effectiveness, sales efficiency, how to increase sales, how to improve sales, how to boost sales, how to improve sales performance, how to grow sales, improve sales performance, improving sales performance, improving sales, increase in sales, increase sales performance, ways to improve sales, ways to increase sales, sales closing techniques, closing sales
    
Microsoft Dynamics
Published By: MicroStrategy     Published Date: Aug 12, 2012
Hear how Whole Foods Market is using Mobile Business Intelligence to balance both individual store effectiveness and regional uniqueness while promoting the efficiencies of "oneness."
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microstrategy, mobile, wholefoods, oneness
    
MicroStrategy
Published By: Mimecast     Published Date: Feb 13, 2017
Mimecast has seen firsthand that not all email security systems perform equally well. But, until now, we’ve lacked the comparative data to prove our perceptions. In order to address this head-on, Mimecast has launched the Email Security Risk Assessment (ESRA). The Mimecast ESRA has three goals: 1. To test the Mimecast cloud security service against an individual organization’s incumbent email security system. To help the organization understand the relative efficacy of the security systems and to see the number, type and severity of email-borne threats that are currently getting into the organization. 2. To inform the security industry with hard data on the effectiveness of various commonly-deployed email security systems. 3. To inform the security industry with hard data regarding the number, type and severity of email-borne threats that are being actively used in attacks. Download Now!
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mimecast, email. esra, email security, cloud security
    
Mimecast
Published By: MobileIron     Published Date: Apr 13, 2015
Here are ten things IT administrators need to know about Android for work. Suggestions for maximizing effectiveness of a BYOD office environment.
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MobileIron
Published By: MobileIron     Published Date: May 12, 2015
Here are ten things IT administrators need to know about Android for work. Suggestions for maximizing effectiveness of a BYOD office environment.
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android for work, it administrators, byod, office environment, mobile security
    
MobileIron
Published By: Motorola     Published Date: Feb 06, 2008
With over 13,000 employees and a large sales force spread around the world, the Gates Corporation is continuously evaluating the effectiveness of its technology services on employee productivity. In preparation for a strategic, company-wide technology initiative, the corporation's Worldwide IT Group found several issues related to mobile communications.
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motorola, case study, motorola good
    
Motorola
Published By: Motorola Solutions     Published Date: Apr 26, 2019
The stadium had been using two-way radios to support daily operations for more than a decade — an analog-based system that was nearing end of life. The radios and the repeaters were starting to fail, creating communications gaps for employees. Being fully focused on the task at hand became challenging for employees that were concerned about the effectiveness of their radios on which they readily relied on for collaborating with other team members and addressing issues swiftly. The original system treated them well for a long time, but it came time to retire the equipment and make the move to digital.
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Motorola Solutions
Published By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends, transformation, channels, partnership, clients, integration, game-changing, branding, communications, bottom-line, research, challenges, change
    
Movéo Integrated Branding
Published By: MuleSoft     Published Date: Oct 13, 2015
In partnering with the world’s leading financial services firms, we believe that there are three core legacy modernization drivers: aging back office systems, operational effectiveness, and open source adoption. In this whitepaper we address how each of these challenges is affecting the financial services industry, survey how organizations are responding, and propose best practices.
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financial services, legacy modernization drivers, back office systems, operational effectiveness
    
MuleSoft
Published By: MuleSoft     Published Date: Oct 13, 2015
Improving data management is critical for streamlining regulatory reporting, monetizing customer analytics, and democratizing data-driven decision-making. Financial firms must transform their data management approach to unlock data from its silos, incorporate unstructured information from non-traditional sources, and integrate information whether on-premises, in the cloud, batch-based, or real-time. As this evolution continues, technology leaders must consider integration holistically across the enterprise and create an agility layer that is key to future-proofing their data management architecture. Read this whitepaper to learn: -Data management challenges in financial services -Best practices to manage data in financial institutions -Integration strategies for optimal data management
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back office systems, operational effectiveness, unlocking data, business imperatives, modernizing legacy systems
    
MuleSoft
Published By: NAVEX Global     Published Date: Mar 04, 2014
NAVEX Global commissioned an independent third party study of over 300 Ethics and Compliance senior level decision makers in compliance, HR, legal and risk roles across multiple industries, to understand how they are allocating their budgets and which activities are contributing to their program success. Download this spending research report to benchmark your program and use these key lessons from your peers to boost your ethics and compliance programs' effectiveness.
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navex global, ethics and compliance, compliance function, organizational imperative, corporate management, compliance implementation, effective compliance, budget driver, protection, reputation, human resources
    
NAVEX Global
Published By: NAVEX Global     Published Date: Mar 11, 2014
This report reviews all-industry benchmarks created using data from all participating companies 4,600, in the NAVEX Global database and should serve as an excellent starting point for companies wishing to assess their organization’s reporting data—and help equip them to make informed decisions about programme effectiveness, potential problem areas and necessary resource allocations.
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ethics, compliance, benchmarks, navex
    
NAVEX Global
Published By: NAVEX Global     Published Date: Apr 06, 2016
This annual report is an excellent starting point for organisations committed to benchmarking and improving programme effectiveness.
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ethics, ethics and compliance, human resources, database, hotline reporting, navex, large database, benchmark database
    
NAVEX Global
Published By: NAVEX Global     Published Date: May 06, 2016
This report outlines Data & Analysis to Help You Benchmark Your Programme Against the World’s Largest Ethics & Compliance Hotline Database—and Enhance Your Ethics & Compliance Programme Effectiveness.
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data analysis, benchmarking
    
NAVEX Global
Published By: NAVEX Global     Published Date: Oct 18, 2016
This report is an excellent starting point for organisations committed to benchmarking and improving programme effectiveness. To leverage more advanced benchmarks, NAVEX Global offers custom benchmarking options as part of our Integrity DiagnosticsTM and Integrity MetricsTM report service. These services allow you to get apples-to-apples benchmarking for your organisation based on your industry, company size, or other defining factors.
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NAVEX Global
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