experts guide

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Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization
    
Marketo
Published By: SAS     Published Date: Jun 06, 2018
Some organizations focus on the scary aspects of failing to comply with the EU General Data Protection Regulation. But there are many long-term benefits of following through with plans for sustainable GDPR compliance – such as gaining a competitive edge, or developing new products or services. To learn how organizations have approached compliance efforts, SAS conducted a global survey among 183 cross-industry businesspeople involved with GDPR. Based on the results, this e-book delves into the biggest opportunities and challenges faced. Read the e-book to: • Get advice from industry experts. • Find out what steps peers have taken. • Learn how an integrated approach from SAS can continue to guide your journey.
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SAS
Published By: Focus CRM     Published Date: Jan 13, 2011
Before you implement CRM at your growing company, learn more about the real-world issues that accompany such growth, and how to apply systems and systematic thinking when dealing with those issues.
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midsize companies, mitch lieberman, contact management, experts guide, mark tamis, brian vellmure, crm adoption, paul greenberg
    
Focus CRM
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis
    
Adobe
Published By: Eaton     Published Date: Feb 09, 2017
In this white paper, Eaton experts give you an introductory overview of what a UPS is, and what kinds of UPSs are available, along with a comprehensive guide to matching the right UPS and accessories to your needs.
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uninterrubtible power systems, electicity, eaton, dependability, it power supply, ups accessories, it management, storage
    
Eaton
Published By: SAS     Published Date: Aug 28, 2018
Some organizations focus on the scary aspects of failing to comply with the EU General Data Protection Regulation. But there are many long-term benefits of following through with plans for sustainable GDPR compliance – such as gaining a competitive edge, or developing new products or services. To learn how organizations have approached compliance efforts, SAS conducted a global survey among 183 cross-industry businesspeople involved with GDPR. Based on the results, this e-book delves into the biggest opportunities and challenges faced. Read the e-book to: • Get advice from industry experts. • Find out what steps peers have taken. • Learn how an integrated approach from SAS can continue to guide your journey.
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SAS
Published By: Select Hub     Published Date: Nov 07, 2017
Interactive analyst report gives you comparison ratings, reviews and pricing from actual software selection projects. Unlike some ratings, SelectHub product scores are taken from multiple sources including top analysts and actual buyers of the software—ideal for your shortlist. Find the right BI analytics tools: • Actionable insights from experts: In plain language, find out how each product supports the functions that matter most to your company. • Key requirements criteria: Get a comprehensive list of the key requirements for use in your software evaluation and vendor selection. • Easy pricing: Get recommendations and pricing for solutions matching your business needs. • Includes practical guide: How to Buy Business Intelligence Software Over 80 business analytics and BI tools evaluated. The SelectHub platform contains expert software analysis across key criteria and vendor data. These built-in analyst ratings are combined with subjective user ratings to create SelectHub ratings r
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Select Hub
Published By: Focus VoIP     Published Date: Aug 04, 2011
Looking to purchase an enterprise phone system? Get the advice you need from Focus Experts to ensure you select the right solution.
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focus voip, experts guide, enterprise phone systems, telephony, unified communications, voice over internet protocol, ippbx, pbx
    
Focus VoIP
Published By: Focus     Published Date: Aug 04, 2011
Choose and implement a world-class ERP solution with help from our FREE guide.
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focus erp, enterprise resource planning solution, trends, experts guide, cost, vendor, operations
    
Focus
Published By: Focus     Published Date: Aug 04, 2011
Figure out what stage of BI "maturity" you are in, the features you need and what solutions are the right fit for your company with this Experts' Guide.
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focus, business intelligence, maturity, experts guide
    
Focus
Published By: Focus     Published Date: Aug 04, 2011
Get an inside understanding of all the flavors of BI, including on demand, on premise, open source and outsourced. Download this free Focus Experts Briefing now!
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focus bi, business intelligence, on demand, on premise, open source, outsource, experts guide, saas
    
Focus
Published By: SAS     Published Date: Oct 18, 2017
Compliance doesn’t have to be a scary word – even when facing the multifaceted challenges of meeting the European Union’s May 2018 deadline for its General Data Protection Regulation (GDPR). SAS conducted a global GDPR survey among 340 business executives from multiple industries. Based on the results of that survey, this e-book delves into the biggest opportunities and challenges organizations face on the road to GDPR compliance. Read this e-book to learn: How to get started on the best path to compliance, based on advice from industry experts. How to turn this compliance challenge into a competitive advantage. How your peers are preparing across a variety of industries. An end-to-end approach that can help guide your journey to GDPR compliance.
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SAS
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Oracle     Published Date: Dec 11, 2014
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: “Managing a Smooth Marketing Automation Software Implementation”"
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oracle, eloqua, marketing automation, crm, intelligent integration, data quality, networking, software development
    
Oracle
Published By: LiveHive     Published Date: Feb 16, 2016
Using insights from today's leading experts, use this quick, actionable guide to see where you stand compared to best in class organizations.
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sales process, livehive, best practices, sales productivity
    
LiveHive
Published By: Xactly Corp     Published Date: Jan 13, 2017
The number one driver of your organization’s success is sales performance. In this new eBook, 10 industry experts provide their top tips on how to inspire sales reps and maximize their selling power. With decades of sales management and training experience between them, they share proven practices to accelerate performance across your organization. You will learn how to: Improve coaching and training processes with weekly teaching labs and goal setting Motivate behaviors through incentives like SPIFs, bonuses, and recognition awards Build a better team culture by taking the time to personally connect with reps Increase rep productivity with practical advice you can start using today Don’t miss this guide on how you can incorporate continuous improvement and drive better performance. Download the eBook today!
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sales, ebook, xactly, motivate, productivity, training, performance, selling
    
Xactly Corp
Published By: Focus     Published Date: Jan 11, 2011
Learn what server virtualization is, how to determine if it can help your business, and how to choose the best solution for your specific needs.
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hypervisor, information technology, server virtualization, servers storage, virtual machine manager, virtualization
    
Focus
Published By: Focus     Published Date: Feb 09, 2011
Discover the primary vendor solutions and decision factors that must be considered when selecting a Unified Threat Management product to provide network defense.
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Focus
Published By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. It’s penned by the experts who understand that more than a third of everyone’s budget is now going to content creation. But most of that is wasted money. Read the guide now.
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content marketing, buzz, budget, money, creation, input, b2b
    
Oracle
Published By: MobileIron     Published Date: Aug 04, 2016
Is your organization's approach to enterprise mobility on the right track? Take our assessment today to find out! Learn how your progress in your mobile first journey compares to your industry peers Understand where you may have security risks Benchmark your performance in strategy, people, process, and technology Receive case study and best practice recommendations tailored to your situation Leverage MobileIron experts to analyze your results and guide you on a path to success
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MobileIron
Published By: IBM     Published Date: Jul 14, 2016
If your company is engaged in international activities, it's critical that you assess and understand the risks of non-compliance with the Foreign Corrupt Practices Act (FCPA). To avoid becoming a costly statistic, you need to design your controls accordingly. Download this white paper from experts Joseph Howell, Cofounder and Executive Vice President at Workiva, and Brent Macey, Director of Internal Audit for Schnitzer Steel Industries, Inc. They'll discuss the major components of the FCPA, and how companies can perform the risk assessment process in an efficient manner. They'll also provide a practical guide to implement internal controls for FCPA at an international level.
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best practices, risk management, foreign corrupt practice act, technology, business management, business technology
    
IBM
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