In what ways can your firm distinguish itself from competitorsto land new clients? Leaders at the firm could likely provide a snapshot but may not have formally articulated these qualities or implemented astrategy built around them. Firms that successfully claim their place in the market do so by considering what clients need and value. And they help business development fill its critical role by freeingcapacity—a long-standing, though not insurmountable, challenge.This ebook provides concrete tips on how you can differentiate your firm to drive growth and promote client success.
