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Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr
Published By: VMware     Published Date: Jan 05, 2018
Few network and IT managers look forward to migrating critical systems and solutions from one vendor to another, but it is often an essential step forward when evolving operational requirements are considered. When migration is viewed as an opportunity, the new benefits and broad range of quantifiable advantages realized can make switching vendors the optimal solution. Read this Tech Target whitepaper to learn more and see why now is the best time to migrate from MobileIron to VMware Workspace ONE, powered by VMware AirWatch unified endpoint management (UEM) technology.
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VMware
Published By: Carbonite     Published Date: Jan 04, 2018
Data protection often seems like a clash between competing interests: the need to protect data, against the need to protect access to data. The challenge lies in deploying the right protection across the different systems and types of data, since they each require different forms of protection.
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Carbonite
Published By: OracleSMB     Published Date: Jan 04, 2018
Growing companies need to hire and retain great employees. Survey after survey attributes keeping the right people in the right jobs with company longevity and profitability. However, with limited resources and low brand recognition, small and medium-sized businesses find it hard to compete. And they can’t afford hiring missteps or high levels of turnover. Therefore, you need act—now—to start adding value with every hire. Technology can help you recruit and retain the right way.
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OracleSMB
Published By: Cornerstone OnDemand     Published Date: Jan 03, 2018
62% of employees say they don’t see changes occur from feedback they give during performance reviews. Performance reviews help companies and managers evaluate an individual’s performance, but what they don’t do is help employees improve and grow. Why? Performance reviews must go beyond talk of achievements and shortcomings and take steps to offer opportunities and solutions for employees. In this quick, two-page guide, you’ll learn about: • Why performance reviews need a follow-up development plan • Give employees greater career satisfaction by understanding their career path • The power of specific and actionable goals in performance reviews • How data can help you set employees up for success • Why learning and development is necessary to transform your workforce Get your copy and learn how to leave your employees empowered.
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Cornerstone OnDemand
Published By: Schneider Electric     Published Date: Jan 02, 2018
If not, you are increasing the risk for costly, unplanned downtime. However, despite the importance of having a reliable flow of electricity, over half of building owners rely on reactive maintenance programs to care for their equipment. This means they wait until equipment fails completely before initiating corrective action, which is typically 3-4 times more costly than taking preventive measures. A good first step to go from being reactive to proactive is having a power system assessment performed. While often deemed expensive or unnecessary, the truth is power system assessments reveal opportunities to modernize, imiprove performance and help protect employees. To learn more, download our checklist, ""Ten Ways a Power System Assessment Can Save You Money"
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electrical engineering services, electrical reliability, electrical risk assessment, power system assessment, risk assessment, mps assessment
    
Schneider Electric
Published By: NAVEX Global     Published Date: Dec 22, 2017
Ethics and compliance officers have many opportunities to leverage the data in their hotline and incident management systems to improve their compliance programmes— and their organisational culture of ethics and respect. This year’s benchmarks point to several opportunities to increase programme effectiveness. Hotline data that is carefully tracked, reviewed, benchmarked and presented with sufficient context often provides the early warning signs needed to detect, prevent and resolve problems. We at NAVEX Global hope that this report is helpful to your organisation and we welcome any feedback on these findings.
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whistleblowing, hotline, whistleblowing hotline, hotline best practices, hotline benchmark data, whistleblower protection, whistleblowing programe
    
NAVEX Global
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Symantec     Published Date: Dec 13, 2017
Security teams face sophisticated attacks that ‘hide in plain sight’ and often dwell in customer environments as long as 190 days1. And attackers increasingly employ stealthy techniques to move freely within a customer environment like using stolen credentials to masquerade as legitimate users. There has been a marginal decline in zero-day discoveries and an increase in ‘living off the land’ tactics that don’t rely on the traditional combination of vulnerabilities followed by malware. These tactics are more difficult to detect since they make use of legitimate tools.
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security, software, detection, network
    
Symantec
Published By: Dell     Published Date: Dec 12, 2017
Read this report to learn how your conference rooms can transition from a wired and often cluttered loss of time to an improved collaborative workspace. With increases in efficiency you can enjoy less time worrying about if and how technology will work and more time on what truly matters. See what the Dell OptiPlex 7050 Micro desktop as a hub in conjunction with Intel ® Unite™ host software can do for your collaboration initiatives.
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Dell
Published By: Infosys     Published Date: Dec 12, 2017
Overcoming AI’s barriers are not easy, but it is certainly achievable. The starting point to a successful journey is identifying the correct problem to solve. Too often, firms do this by looking internally at their own operations. Instead, companies should employ the powerful tenets of design thinking, which focus on customer empathy and outside-in thinking to iteratively test prototypes.
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artificial intelligence, design thinking
    
Infosys
Published By: HotSchedules     Published Date: Dec 11, 2017
Today’s restaurant technology was designed to help managers, but too often it’s just holding them back. There’s too much data and your managers have too many other tasks to handle.
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HotSchedules
Published By: AppDynamics     Published Date: Dec 08, 2017
The following five questions should serve as springboards to implementing effective end-user monitoring, hopefully helping to cut through the complexity that so often plagues this process.
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AppDynamics
Published By: AppDynamics     Published Date: Dec 08, 2017
The following five questions should serve as springboards to implementing effective end-user monitoring, hopefully helping to cut through the complexity that so often plagues this process.
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AppDynamics
Published By: Dell EMC     Published Date: Dec 06, 2017
Empower your databases with strong, efficient, scalable performance Databases are often the driving force behind a company’s mission-critical work. They power online stores, confidential records, and customer management systems, so a solution that sustains high levels of database work can be a big advantage as your company grows. Intel Inside®. New Possibilities Outside. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell EMC
Published By: Dell EMC     Published Date: Dec 06, 2017
Handle more orders with faster response times, today and tomorrow Databases are often the driving force behind a company’s mission-critical work. They power online stores, confidential records, and customer management systems, so a solution that sustains high levels of database work can be a big advantage as your company grows. Intel Inside®. New Possibilities Outside. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell EMC
Published By: Dell EMC     Published Date: Dec 06, 2017
Empower your databases with strong, efficient, scalable performance Databases are often the driving force behind a company’s mission-critical work. They power online stores, confidential records, and customer management systems, so a solution that sustains high levels of database work can be a big advantage as your company grows. Intel Inside®. New Possibilities Outside. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell EMC
Published By: Oracle Dyn     Published Date: Dec 06, 2017
The DNS is an often-overlooked protocol. Historically, many companies believed they could either run their own DNS service in-house or simply use a bundled option provided by their hosting or CDN provider. However, with the rise in DDoS attacks and continued migration to the cloud, the mission-critical nature of the DNS has become quite apparent to companies around the world. As a result, many are searching for a managed DNS provider.
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dns, vendors, dns, ddos, attack, cyber security
    
Oracle Dyn
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Oracle     Published Date: Nov 30, 2017
The DNS is an often-overlooked protocol. Historically, many companies believed they could either run their own DNS service in-house or simply use a bundled option provided by their hosting or CDN provider. However, with the rise in DDoS attacks and continued migration to the cloud, the mission-critical nature of the DNS has become quite apparent to companies around the world. As a result, many are searching for a managed DNS provider.
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dns, email delivery, global ip, network, connectivity, isp, service provider
    
Oracle
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC
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