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Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: SalesNexus     Published Date: Sep 23, 2010
Small businesses often minimize the importance of advanced CRM features. It's tempting to select very basic, simple and inexpensive CRM solutions for your small business.
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small business crm, web based crm, hosted crm, small business marketing, crm for small business
    
SalesNexus
Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString
Published By: F5 Networks Inc     Published Date: Mar 30, 2018
Some organizations have carefully crafted strategies for cloud technology adoption; but for most, their journey to the cloud has been an ad hoc affair. Many have deployed applications in a number of different clouds: public clouds, private clouds, and even combinations of the two. While public and private clouds demonstrate how effective they can be in enabling companies to deploy applications quickly, hybrid cloud strategies prove the value of hosting applications in both cloud and on-premises environments. Similarly, SaaS offerings transform the way businesses interact with customers, partners, and vendors.
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cloud, public, private, technology, organizations, strategies, business
    
F5 Networks Inc
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
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modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: CradlePoint     Published Date: Sep 30, 2014
While short outages are common, longer service disruptions – due to weather, human error or even squirrels – can be catastrophic, paralyzing business operations. Your organization can feel the consequences long after the connection has been repaired. This white paper explores the benefits of using 4G LTE as a back up solution to maximize revenue and minimize business risk downtime can have on your brand. You’ll learn how a 4G wireless solution has benefits over wired backup solutions for business continuity. Please download the whitepaper to learn more!
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failover, security risks, crisis communications, security breaches, compromising customer data
    
CradlePoint
Published By: CradlePoint     Published Date: May 17, 2016
The “consumerization” of healthcare and sweeping policy changes will require that healthcare providers become more competitive or risk being left behind. Gaining the competitive edge means finding scalable efficiencies, leveraging the wealth of available patient data for improved care, and figuring out how to meet (or sometimes treat) patients where they already are—whether that happens to be at work, at the mall, or on the street. While Machine to Machine (M2M) and Internet of Healthcare Things (IoHT) technologies promise to create massive efficiencies and a transformed patient experience, traditional wired connectivity solutions are often costly, difficult to deploy, and don’t offer the flexibility required for effective M2M and IoHT deployments.
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CradlePoint
Published By: iPass     Published Date: Sep 22, 2009
A few short years after 3G service brought us anytime, anywhere broadband-and before Apple rolled out its 3G iPhone-4G networks began raising the bar in select markets. This latest evolution in wireless networking offers faster wireless data transmission speeds, vastly superior coverage and support for a new generation of mobile applications and services.
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ipass, wifi, smartphones, roaming, web portal, vpn, ethernet, connection detail records, mobility, mobile workers, cdrs
    
iPass
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
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facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
    
Wildfire Interactive
Published By: Workfront     Published Date: Jan 22, 2015
Real tweets from creatives reveal common frustrations we all share. If you work on a creative team, you’ve been plagued with late-nights, emergency requests, and revision after revision after revision. And after everything you do, you still don’t seem to get the respect you deserve. Download this ebook and get rid of your #CreativeProbs. Learn how to: • Get a handle on your workload • Automate approvals • Communicate more, email less • Build relationships on a foundation of trust Get the ebook now and start proving the value of your creative team. ________________________________________ Sneak Peek Tweet #2: By naming a file “final” you automatically doom it to six more revisions. #CreativeProbs
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creative marketing team, workload, automate approvals, communication, build relationships
    
Workfront
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Today’s workforce has become more dynamic than ever. Is your performance management strategy caught up to the times? Traditional performance management strategies often alienate employees, inhibit growth, occur too infrequently, and produce a nightmare of paperwork. Check out these five simple talent management trends that can help you streamline your performance initiatives: • Reduce or eliminate documentation • Focus more on coaching and development • Move toward guidance vs. guidelines Download 5 Easily Adoptable Trends in Performance Management and learn how to enable managers to create an honest, open, and free-flowing approach to performance management. Get higher engagement and greater productivity from your employees by following these trends. "
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Cornerstone OnDemand
Published By: SAS     Published Date: Aug 28, 2018
Despite heavy, long-term investments in data management, data problems at many organizations continue to grow. One reason is that data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset. Consequently, the belief was that traditional application and database planning efforts were sufficient to address ongoing data issues. As our corporate data stores have grown in both size and subject area diversity, it has become clear that a strategy to address data is necessary. Yet some still struggle with the idea that corporate data needs a comprehensive strategy. There’s no shortage of blue-sky thinking when it comes to organizations’ strategic plans and road maps. To many, such efforts are just a novelty. Indeed, organizations’ strategic plans often generate very few tangible results for organizations – only lots of meetings and documentation. A successful plan, on the other hand, will identify realistic goals along with a r
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SAS
Published By: iCims     Published Date: Mar 06, 2014
Growing organizations have different hiring needs than companies in low growth mode. Companies that plan to grow must consider their recruitment technology and how it will impact their ability to scale. When businesses start to expand, they are often required to change many of their recruiting and talent acquisition practices. Typically, emerging companies find themselves unprepared when it comes to increasing workforce changes. The solution: Implementing Talent Acquisition Software to streamline all hiring needs.
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talent acquisition software, recruitment technology, hiring needs, talent acquisition practices, human resources, hr technology, icims, business technology
    
iCims
Published By: Microsoft Office 365     Published Date: Sep 20, 2016
Data security isn’t just about data security. It’s about job security. And marketing. And finance. And company valuation. Download the new eBook to see what questions you need to ask about your organization’s security measures, why they matter, and what else you need to know. Here’s what you need to ask your team: 1. Do you feel limited by budget or staff size? 2. How often do you see unsanctioned cloud services in use? 3. Are you protecting yourself against insider threats? 4. Do you have a cybersecurity task force in place? 5. Is your "bring your own device" policy secure?
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Microsoft Office 365
Published By: Brooks Digital Marketing     Published Date: Sep 22, 2010
This white paper brings to light the critical but often hidden issues involved with creating a website that many web designers are not aware of themselves.
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website design
    
Brooks Digital Marketing
Published By: AppDynamics     Published Date: Dec 08, 2017
The following five questions should serve as springboards to implementing effective end-user monitoring, hopefully helping to cut through the complexity that so often plagues this process.
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AppDynamics
Published By: AppDynamics     Published Date: Dec 08, 2017
The following five questions should serve as springboards to implementing effective end-user monitoring, hopefully helping to cut through the complexity that so often plagues this process.
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AppDynamics
Published By: Rosetta Stone     Published Date: Apr 03, 2018
For many companies, language barriers increase as business globalization becomes the norm rather than the exception. Perhaps a call center agent cannot handle customer contact in an unfamiliar language. Or a manager travels to a face-toface meeting only to sit across a conference table from clients wanting to speak in their own native language. Even within your organization, teams across global geographies must collaborate to achieve collective goals, but language barriers often stand in their way. Meanwhile, HR leaders are tasked with recruiting and retaining top talent and L&D managers must align programs with business goals. Each of these scenarios and areas of responsibility have something in common: A clear need for company-sponsored training to develop employees’ language proficiency so they can engage successfully with colleagues and customers anywhere. Thousands of learners were surveyed about the impact of language training with Rosetta Stone® business solutions.1 Results show
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Rosetta Stone
Published By: 8x8 Inc.     Published Date: Nov 10, 2016
Your old PBX has served you well so why switch? After all, changing out your communications system is a big undertaking. However, it may be far riskier to stay with an out-of-date and under-performing onsite PBX.This free white paper explains 5 top reasons why businesses are leaving their PBXs behind and moving up to the cloud.
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8x8 Inc.
Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
Published By: Microsoft Azure     Published Date: Apr 05, 2018
Even when you’re confident that a move to the cloud is good for your business, it’s natural to have questions and concerns about making the change. After all, if your business is running effectively with on-site technology, you’ll likely want to learn more about the security and payoffs from a cloud-based suite of tools before taking the next step.
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Microsoft Azure
Published By: StorPool     Published Date: Nov 12, 2014
Storage is currently the most expensive and most complex piece in the data center and integral part of any Cloud service - be it public, private or hybrid cloud. Customers usually do not have enough information when buying storage solutions and are often deceived by sales tactics and marketing propaganda. Terms like "software-defined storage", "storage virtualization", "server SAN" and many more claim to be the cure for any storage problem.
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storage software, software-defined storage, storage virtualization, distributed storage, virtual san
    
StorPool
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. Why data encryption is often easier to adopt as part of a cloud initiative What top security threat you are less susceptible to on personal devices How to manage device updates and passwords for the greatest protection
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accounting, mobility, security, data encryption, data
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive financial data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. Why data encryption is often easier to adopt as part of a cloud initiative What top security threat your employees are less susceptible to on personal devices How to manage device updates and passwords for the greatest protection
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finance, data encryption, mobility, security, data
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Patients come with lots of paperwork. The ability to securely access it on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage PHI? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat your employees are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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data encryption, personal security, client security, cloud initiative, password protection
    
Citrix ShareFile
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