high value

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Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Oracle     Published Date: Dec 11, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
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oracle, eloqua, creative kickstarter, q&a, monitoring, networking, it management, knowledge management
    
Oracle
Published By: Symantec Corporation     Published Date: Feb 25, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
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android, malware, android apps, secure code signing, symantec
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
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security, android, applications, code signing, software, developer, apps, software development
    
Symantec Corporation
Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing
    
AdRoll
Published By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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Adobe
Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click, seo, search engine, search engine optimization
    
Engine Ready
Published By: IBM     Published Date: Feb 25, 2008
This reference guide can help you understand IBM’s capabilities in the site and facilities services area through real-world scenarios that demonstrate those services in action. Download this guide now and use it to quickly find stories that illustrate how IBM has delivered high-quality, value-add services for the site and facilities needs of companies of all sizes in a variety of industries around the world.
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it management, network management, infrastructure, servers, ibm
    
IBM
Published By: IBM     Published Date: Aug 21, 2008
In highly competitive markets, technologies that save time and money earn top consideration. Until now, XML Web Services, often touted for their ability to create business value, has been left off the short list for implementation. In this case study you’ll see how RouteOne LLC redefined the credit application process for automobile dealers and their customers using XML Web Services technologies.
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xml, web services, ibm, ibm mi, ibm grm, software development
    
IBM
Published By: IBM     Published Date: Aug 10, 2009
Practically every CIO office is focused on quickly exploiting opportunities to drive value for the business. Decisions about seamlessly integrated and personalized portal infrastructures with high operational efficiencies are top of mind. Through agile and unique online experiences, portals bring together applications, information sources and people – in the contexts of role and associated business processes – on the Web and across the value chain. Additionally, they increase talent effectiveness and productivity while lowering costs, and they drive value chain agility and customer advocacy.
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ibm, portal, mashup, value chain, business partners, middleware, web-based applications, application integration
    
IBM
Published By: Quocirca     Published Date: Oct 01, 2008
The internet has grown rapidly from a random collection of mainly academic networks and military control and routing protocols into a global, integrated and sophisticated commercial utility. No longer simply an 'Information Superhighway', it has extended to embrace voice telephony, video and mobile communications as part of a converged network. Connection options and services have expanded, with opportunities for internet service providers (ISPs) to add value beyond simply forwarding bit and bytes.
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quocirca, isp, isps, internet service provider, convergence, ip telephony, voip, networking
    
Quocirca
Published By: Opalis     Published Date: Nov 06, 2006
Automating repetitive Data Center Operations into best practices makes response times faster, more reliable, and less costly. Learn how to extend your current IT systems to do more of the routine work, freeing up IT staff for higher-value projects.
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process automation, automation, business process automation, bpa, data centers, datacenter, datacenters, response time
    
Opalis
Published By: TRIRIGA     Published Date: Mar 31, 2008
Investments in green building strategies consistently result in significant benefits for organizations today.  Green buildings not only reduce the environmental impacts of natural resource consumption and green house gas emissions, but they also provide economical benefits such as reduced costs, improved bottom-line performance and higher shareholder value.
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green building, tririga, environmental sustainability, dr. romm, tririga, environmental impact, green house gas emissions, emissions
    
TRIRIGA
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
    
Godfrey
Published By: Discovery Corps, Inc.     Published Date: Nov 20, 2009
Seeing into the hearts and minds of our customers is impossible; but this article describes how Data Mining techniques can be used to create strategies and tactics to increase customer retention and value.
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data mining, business intelligence, predictive modeling, customer retention, high-value customers, decision support, clustering, discovery corps
    
Discovery Corps, Inc.
Published By: IBM     Published Date: Jul 25, 2012
IBM PureSystems offers highly integrated solutions that can help you deploy and tune applications for cloud architectures with ease. Read the research report to take a deeper look at PureFlex Systems within the PureSystems family and learn how PureFlex Systems can help you streamline management and accelerate client time-to-value with a new integrated and modular system/subsystem.
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technology, cloud computing, cloud architecture, storage, management, storage management, ibm puresystems, ibm
    
IBM
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: CDW     Published Date: Feb 27, 2015
In a perfect world, managing the discovery of software assets, the capture of license entitlements and optimization of an organization’s software usage and compliance situation would be a single-click operation. Unfortunately, the world is not perfect and those charged with managing an organization’s software compliance, availability and expenditure face a number of challenges that can easily derail a Software Asset Management (SAM) program. This paper from the SAM experts at Snow Software investigates some of the major challenges facing SAM managers and IT executives and highlights how to build a successful strategy to overcome them, ensuring the SAM program delivers true value to the business.
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software management, sam, software security, cloud computing, enterprise content management, business intelligence, office productivity apps, network security
    
CDW
Published By: HP and Intel ®     Published Date: May 03, 2013
HP Cloud Solution for Microsoft is designed to provide a scalable, high-performance integrated infrastructure optimized for virtual environments built on Microsoft Hyper-V. Designed and built according to the Microsoft Private Cloud Fast Track reference architecture, HP Virtual System for Microsoft comes standard with Microsoft Windows Server 2012 (which includes Hyper-V) and is designed to deliver top performance for a wide range of virtualized applications, including Microsoft Exchange, SQL Server, and SharePoint. This paper will focus on ESG’s analysis of the costs and benefits—and ultimate economic value—associated with deploying and managing HP Cloud Solution for Microsoft, versus a comparable conventional data center infrastructure comprised of discreet, non-integrated compute, storage, network, and management components.
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cloud, virtualization, data center, infrastructure, storage, network, management
    
HP and Intel ®
Published By: IBM     Published Date: Jan 09, 2014
Companies worldwide are embracing private clouds, not only because they support new, highly efficient and secure data solutions, but also to drive new competitive organizational strategies. This white paper provides an assessment of the business value of implementing IBM SmartCloud Entry for Power Systems versus comparable private cloud solutions from VMware on Intel. It discusses the benefits of private cloud solutions, including reduced labor and hardware/software costs, ease of implementation and adoption, scalability, organizational flexibility, security, improved efficiency, as well as allocation of and access to IT resources.
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smartcloud, private cloud, vmware, workloads, smartcloud entry, ibm smartcloud, edison group, systems director
    
IBM
Published By: Oracle     Published Date: Sep 05, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
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social, business, community, manager, goals, tips, value, participation
    
Oracle
Published By: CA Technologies     Published Date: Jun 04, 2015
"To support digital transformation imperatives, organizations are increasingly exploring DevOps style approaches for the continuous delivery of high quality software. Unfortunately, however, many enterprises remain burdened with accumulated technical debt and legacy wasteful practices – waste that can quickly inhibit the flow of value to customers and the business. Lean thinking provides organizations with a framework by which to quickly identify all forms of waste impacting the flow of value, which DevOps practitioners can apply in a software development context to quickly pinpoint and eliminate 8 elements of waste across people, process and technology dimensions. This paper presents the 8 elements of waste framework, strategies needed to identify and eliminate waste, and the metrics needed to measure effectiveness.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Current approaches for predicting with a high degree of confidence the application performance prior to implementation into production can be antiquated, expensive and time consuming. This document outlines a next-generation performance management approach using Service Virtualization and Application Performance Management being adopted by progressive organizations around the world. Adopting a next-generation performance management approach can offer a range of benefits including efficiency gains in delivering applications, cost savings, improved agility and better performing applications. For organizations that increasingly rely on technology to provide value to stakeholders improving application delivery capability is critical to remaining competitive and relevant.
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CA Technologies
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