it efforts

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Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability
    
IBM Software
Published By: IBM Software     Published Date: Oct 24, 2011
Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts.
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ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis, ibm data analysis, smarter planet new intelligence, rfid, sensors and actuators, epedigree, track and trace, insurance fraud, data management, data mining, knowledge management, data storage, knowledge management software
    
IBM Software
Published By: Adobe     Published Date: Oct 07, 2010
There's a lot of opportunity for companies to drive better business results by improving their customer experience management efforts. How? By charting a course toward Experience-Based Differentiation (EBD).
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adobe, customer experience management, experience-based differentiation, ebd, customer experience index, cxpi
    
Adobe
Published By: Adobe     Published Date: Oct 07, 2010
Our data shows that companies with this type of leadership have fewer obstacles and are more mature in their customer experience efforts.
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adobe, customer experience management
    
Adobe
Published By: Lumension     Published Date: Jan 22, 2013
You just can’t cut corners today. In fact you need to be very careful about even “optimizing” your security efforts because it’s so easy to misjudge what needs to be secured and what doesn’t; what deserves your attention and what doesn’t.
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endpoint management, security, compliance, patch management, file integrity monitoring, device control
    
Lumension
Published By: NetIQ     Published Date: Jul 07, 2011
In this white paper, we will examine some of the challenges that modern organizations face in their efforts to develop and adapt a compliance program to solve today's needs and support new requirements in the future.
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netiq, pci compliance, sustainable, sustainability, file integrity monitoring, fim, report on compliance, roc, audit, regulatory compliance
    
NetIQ
Published By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
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IBM
Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research
    
IBM Unica
Published By: IBM     Published Date: Jul 24, 2012
This white paper discusses survey research by breaking it up into a seven step process - and clearly detailing how you can maximize your efforts every step of the way. Get the white paper now.
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ibm, technology, data, data collection, data research, analysis, survey, spss, business technology
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
Insurers lose millions each year through fraudulent claims. Learn how leading insurance companies are using data mining techniques to target claims with the greatest likelihood of adjustment, improving audit accuracy and saving time and resources. Read this paper to learn how to combine powerful analytical techniques with your existing fraud detection and prevention efforts; build models based on previously audited claims and use them to identify potentially fraudulent future claims; ensure adjusters focus on claims most likely to be fraudulent; and deploy results to the people who can use the information to eradicate fraud and recoup money.
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data, mining, detect, insurance, fraud, insurers, fraudulent, claims, insurance, data, mining, techniques, audit, analytical, techniques, fraud, detection, it management, data management, data center
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Your goal is clear-produce high-quality goods while optimizing resources at every step of production. And in today's uncertain economy, cost-control efforts may never have been more important. Unscheduled downtime because of equipment failure can have a serious impact on your organization's bottom line. Download this white paper from IBM, and learn the basics of predictive maintenance, the benefits it provides manufacturing operations and the underlying technologies that make it possible. Predictive analytics helps you in a number of ways: identify when equipment is likely to fail or need maintenance and take action to maximize uptime and reduce future warranty claims costs; optimize allocated labor resources and spare part inventories, helping eliminate undue maintenance, prevent downtime and reduce inventory costs; and determine why certain production runs fail more often than others, identify the cause and analyze whether those runs warrant a recall.
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ibm, technology, manufacturing, predictive maintenance, productivity, minimize downtime, reduce costs, white paper
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
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case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity, customer productvity, business technology
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketing—if you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
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adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo
Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding
    
Quantcast
Published By: CDW     Published Date: Jun 08, 2015
PRE-VALIDATED SYSTEMS ASSIST IT’S EFFORT TO SIMPLIFY INFRASTRUCTURE MANAGEMENT AND FREE UP RESOURCES FOR INNOVATION EFFORTS.
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converge, infrastructure, servers, networking, virtualization
    
CDW
Published By: CDW     Published Date: Aug 28, 2015
PRE-VALIDATED SYSTEMS ASSIST IT’S EFFORT TO SIMPLIFY INFRASTRUCTURE MANAGEMENT AND FREE UP RESOURCES FOR INNOVATION EFFORTS.
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storage, servers, cloud computing, architecture
    
CDW
Published By: VMTurbo     Published Date: Oct 25, 2013
Your business is complex. And although Big data promises to manage this complexity, the technology services that run your business are also complex. It is possible to combat this complexity with IT analytics. Read this report to learn how IT analytics that turns big data efforts inward can effectively manage the technology services that run your business.
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forrester, vmturbo, big data, analytics, it analytics, it infrastructure, operations, technology services, it management, business technology
    
VMTurbo
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: The Vitality Group     Published Date: Jan 28, 2014
This technical brief streamlines and simplifies the key issues in the new regulatory landscape and provides information to help inform important business decisions regarding Wellness programs. "The Legal Environment of Wellness" offers in depth information abuot wellness program requirements under the ACA, and reviews how corporate wellness programs are impacted by the rulings of the Affordable Care Act (ACA) and HIPAA. In addition to the ACA, it covers information companies need to be aware of regarding how other legislation may impact their health promotion efforts. Choosing a new wellness program or bringing current programs into compliance will require a thorough understanding of new and existing laws and sometimes complex decisions and structural redesign.
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employee wellness, employee wellness program, employee health, employee benefits, corporate health program, corporate wellness program, corporate wellness incentive program, employee health and wellness program, employee health incentive pgoram, employee wellness incentive program, workpace wellness program, workplace health program, workplace health promotion, health and wellness program, workpace health program, workplace health promotion, health and wellness program, corporate health program cost, affordable care act compliance, afordable care act provisions
    
The Vitality Group
Published By: Adobe     Published Date: Aug 09, 2017
First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of your content marketing efforts • What types of imagery you should use to meet your brand objectives
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imagery, impressions, content marketing, brand objectives
    
Adobe
Published By: HP     Published Date: Oct 01, 2014
Enterprises look to private clouds for more than just virtual infrastructure provisioning. Private cloud vendors have started to bundle additional capabilities into their solutions, including pervasive VM management capabilities, design tools for complex application templates, and service catalogs. Over the next 12 months, more than half of enterprises will prioritize building internal private clouds. Today, the most common approach is through the purchase of commercial software to layer atop existing infrastructure resources. Regardless of the approach you choose, there’s no shortage of tools to support your efforts.
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wave, private, cloud, solutions, application, templates, catalogs, services, capabilities, complex, infrastructure, virtual, private, management, pervasive, tools, it management
    
HP
Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, business technology
    
ESV Digital
Published By: CDW     Published Date: Sep 29, 2015
This is a whitepaper about pre-validated systems assisting it;s effort to simplify infrastructure management and free up resources for innovation efforts.
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converged, infrastructure, management, innovation, resources, channel, optimize, it management, knowledge management
    
CDW
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