it efforts

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Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, business technology
    
ESV Digital
Published By: CDW     Published Date: Sep 29, 2015
This is a whitepaper about pre-validated systems assisting it;s effort to simplify infrastructure management and free up resources for innovation efforts.
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converged, infrastructure, management, innovation, resources, channel, optimize, it management, knowledge management
    
CDW
Published By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
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hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi, hospitality technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative
    
Comcast Business
Published By: McAfee     Published Date: Mar 31, 2017
Overwhelmed by the volume of security intelligence and alerts, human analysts need machine learning to augment and accelerate efforts. Machine learning moves security analytics from diagnostic and descriptive to prescriptive and proactive, leading to faster and more accurate detection.
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machine learning, advanced analytics, advanced threats, sandbox, zero-day, malware, mcafee labs, dynamic endpoint
    
McAfee
Published By: Zebra Technologies     Published Date: Sep 12, 2018
Today’s brick and mortar retailers must tackle myriad challenges in an era of industry transformation, increased customer expectations and a highly-competitive landscape. The vast majority are facing these hurdles head-on, with particularly dogged efforts toward reaching omnichannel excellence: For example, according to Zebra Technologies’ 2017 Retail Vision Study, 90% of retailers plan to have an omnichannel practice in place by 2021, through options such as Buy Online, Pick Up in Store (BOPIS) or Click & Collect. It has become clear, however, that for these omnichannel efforts to succeed, inventory visibility and accuracy (ideally 90% or more, according to the Retail Vision Study) is more important than ever — to provide consumers with the easiest path to purchase and retailers with the most efficient way to fulfill. Accurate inventory is the foundation upon which all the other pillars of retail can be built, so retailers can react quickly and make smart decisions about their busines
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Zebra Technologies
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: iCIMS     Published Date: Sep 30, 2013
Check out this iCIMS webcast to understand firsthand how to track your recruitment efforts, improve hiring manager engagement, and counteract traditional HR painpoints. Become your company's HR Hero and turn HR into a profit center by knowing and tracking key metrics for long-term ROI.
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icims, recruitment metrics, recruitment, new jobs, job seekers, new employees, new hire
    
iCIMS
Published By: ClearSlide, Inc     Published Date: Feb 25, 2015
Organizations treat customer data as a key component of CRM. Many organizations see an effective customer data management strategy as an important cornerstone of their CRM strategy. Most organizations are moving beyond tactical CRM initiatives focused on saving cost and driving efficiency to making their organization more effective and focused on driving better customer engagement and experience. Customer data is used to enhance customer experiences, improve service quality, target marketing efforts, capture customer sentiment, increase upsell opportunities and trigger product and service innovation.
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crm, big data, customer engagement, customer service
    
ClearSlide, Inc
Published By: Oracle     Published Date: Jan 16, 2014
Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.
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zenithoptimedia, oracle, transformational knowledge, operational efficiency, knowledge management, business management, social recruiting, recruit talent, employee networks, scaling efforts, best practices, social networks, human resources, consolidation, social recruit
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.
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zenithoptimedia, oracle, transformational knowledge, operational efficiency, knowledge management, business management, social recruiting, recruit talent, employee networks, scaling efforts, best practices, social networks, human resources, consolidation, social recruit
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.
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zenithoptimedia, oracle, transformational knowledge, operational efficiency, knowledge management, business management, social recruiting, recruit talent, employee networks, scaling efforts, best practices, social networks, human resources, consolidation, social recruit
    
Oracle
Published By: Dell Software     Published Date: Aug 07, 2014
Discover how Dell Boomi AtomSphere integration PaaS (iPaaS) helped Novartis overcome issues with on-premises middleware solutions to speed development efforts and realize significant costs savings.
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middleware, integration, business, novartis, cost of ownership, it management
    
Dell Software
Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: DocuSign     Published Date: Jun 25, 2014
Leading life sciences companies aim to improve health outcomes around the world by delivering breakthrough treatments while complying with safe manufacturing techniques. When quality is compromised, that mission to deliver breakthrough treatments and the lives invested in these efforts are put at risk.
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docusign, regulatory compliance, life sciences, dtm, device companies, medical device, pharmaceutical, mitigate risk, knowledge management
    
DocuSign
Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier
Published By: IBM     Published Date: Jun 13, 2016
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
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ibm, recruiting, onboarding, talent acquisition, new-hire attrition
    
IBM
Published By: IBM     Published Date: Mar 28, 2016
Workforce analytics is a very significant development in human resources. It promises the potential for deeper understanding of the ways workers contribute to organizational performance. However, workforce analytics is not just about analyzing data to reveal exciting insights; it also requires the active involvement of a firm’s workers if the potential of analytics is to be fully realized. Without active employee participation, workforce analytics efforts face at best, restricted data sources and data sets that are incomplete and at worst, the risk of damaging employee relations and, ultimately, productivity. This white paper summarizes recommendations that will encourage enthusiasm for workforce analytics and active employee participation, using the FORT (Feedback, Opt-in, Reciprocal, Transparent) framework. The FORT criteria could prove particularly useful in European countries. This is because the 1995 European Union Data Protection Directive, along with certain local legislative pr
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ibm, ibm smarter workforce institute, work trends, employee engagement
    
IBM
Published By: IBM     Published Date: Sep 07, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
    
IBM
Published By: SnowFlake     Published Date: Jul 08, 2016
Today’s data, and how that data is used, have changed dramatically in the past few years. Data now comes from everywhere—not just enterprise applications, but also websites, log files, social media, sensors, web services, and more. Organizations want to make that data available to all of their analysts as quickly as possible, not limit access to only a few highly-skilled data scientists. However, these efforts are quickly frustrated by the limitations of current data warehouse technologies. These systems simply were not built to handle the diversity of today’s data and analytics. They are based on decades-old architectures designed for a different world, a world where data was limited, users of data were few, and all processing was done in on-premises data centers.
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snowflake, data, technology, enterprise, application, best practices, social media, storage, business technology
    
SnowFlake
Published By: SAS     Published Date: Mar 06, 2018
Despite heavy, long-term investments in data management, data problems at many organizations continue to grow. One reason is that data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset. Consequently, the belief was that traditional application and database planning efforts were sufficient to address ongoing data issues.
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SAS
Published By: SAS     Published Date: Jun 06, 2018
Some organizations focus on the scary aspects of failing to comply with the EU General Data Protection Regulation. But there are many long-term benefits of following through with plans for sustainable GDPR compliance – such as gaining a competitive edge, or developing new products or services. To learn how organizations have approached compliance efforts, SAS conducted a global survey among 183 cross-industry businesspeople involved with GDPR. Based on the results, this e-book delves into the biggest opportunities and challenges faced. Read the e-book to: • Get advice from industry experts. • Find out what steps peers have taken. • Learn how an integrated approach from SAS can continue to guide your journey.
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SAS
Published By: Innotas     Published Date: Apr 06, 2009
In IT today, it's all about strategy - that is, fully aligning all IT efforts and resources with the objectives of the organization. Review this white paper now and learn how and why IT Governance is the best path to achieving this critical alignment.
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innotas, it governance, enterprise services, it management, strategy, accountability, cost saving, business intelligence
    
Innotas
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