it efforts

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Published By: LiveHive     Published Date: Feb 16, 2016
Best selling author and sales expert Jill Konrath breaks down productivity hacks to getting more done in less time. Jill will look at different methods to help you eliminate the distractions that donít contribute to your sales goals, tame procrastination and master the art of motivation, and employ the right tools to automate work and focus your efforts on meaningful activity.
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sales process, livehive, productivity hacks, ebook, best practices
    
LiveHive
Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
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sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy, sales acceleration, email personalization, automated emails, qualification, conversion rate, connection rate, sales email templates, email analytics, sales intelligence, quality connects, engagement analytics
    
LiveHive
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Bocada     Published Date: Aug 21, 2009
This white paper shares the best practices for company data security used by some of today's most progressive IT leaders to help align their group's efforts with company goals and to make their data protection activities more successful.
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data protection, best practices, business goals, business management, it management, change management, bocata, bocada
    
Bocada
Published By: IBM     Published Date: Aug 21, 2008
The world has embraced payment cards to support commercial transactions for almost every kind of business. Unfortunately, the data associated with these payment cards is the focus of many identity theft activities. This white paper outlines Payment Card Industry (PCI) requirements, as well as the benefits of compliance and the penalties for noncompliance.
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ibm, ibm mi, ibm grm, pci, pci dss, pci-dss, pci compliance, data theft, cardholder data, identity theft
    
IBM
Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry
    
Customer Chemistry
Published By: SoftLanding Systems     Published Date: Nov 18, 2006
This no-nonsense primer covers the benefits and basic principles of good testing, offers practical advice for getting the most out of your testing efforts, and pinpoints several areas where automation will help you achieve the most cost-effective results.
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software testing, quality assurance, application testing, test and measurement, database development, quality assurance, scripting, software testing, web services, web service security, softlanding, soft landing, software development
    
SoftLanding Systems
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Blue Lane     Published Date: Oct 01, 2007
The healthcare industry has benefited from the breakneck pace of digitization - spanning everything from payments to patient records to X-ray film - but it has also been increasingly exposed to greater risk. Efforts to increase healthcare provider productivity via increased digitization and system interconnectivity have to be counterbalanced against the growing concerns for patient privacy and a backdrop of increasing liability.
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healthcare, health care, patient privacy, privacy, patch management, patch, patch server, hipaa, hippa, hipaa compliance, sox, sox compliance, risk management, records management, medical records, bluelane, blue lane
    
Blue Lane
Published By: CCSS     Published Date: May 01, 2008
IT Managers are not in the business of luck. They need to prepare for every disaster scenario, every contingency and ensure that even when every object, job and process is running 100% perfectly on the system, some other unforeseen network element doesn't swoop in and ruin all their efforts, just because it resides outside the parameters of the System i. After all, in a situation like this, people remember the one thing that went wrong – not the millions of things that went right – it's unfortunate, but that's life.
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network, network management, network monitoring, ccss, networking
    
CCSS
Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
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marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper
    
Marketo
Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business, media, media channel planning, media planning, media placement, b-to-b strategy, integration, advertising, search, podcasts, media
    
Godfrey
Published By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
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morevisibility, marketing, google analytics, marketing optimization, seo
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
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morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics
    
MoreVisibility
Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts, information delivery, sophisticated sales marketplace, customer comprehension, business relationship, selling power, prospects
    
GoToMeeting
Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer, business technology
    
SAS
Published By: Berkshire Associates     Published Date: Aug 30, 2010
Most economists believe 2010 is not the year of recovery, but it is without question a better year than the prior. As the economy begins to grow, hiring will increase. What will you do then if you do not prepare now?
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recruitment
    
Berkshire Associates
Published By: ten24 Web Solutions     Published Date: Mar 09, 2011
A white paper from ten24 Web Solutions focused on what it takes to build a website that serves as the central lead generation engine of an organization's marketing and communications efforts.
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website development, website design, cms, content management system, b2b, web marketing, content marketing
    
ten24 Web Solutions
Published By: Citrix Systems     Published Date: Feb 18, 2012
This paper outlines the compelling benefits of consolidating networking services, and details why competing efforts pursued by F5 technology come up short for critical ADC consolidation projects.
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virtualization, data center, datacenters, consolidate, network, network resources, citrix, netscaler, adc, application delivery controller, infrastructure, consolidation, networking, networking resources
    
Citrix Systems
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
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spredfast, marketing, social media, social marketing efforts
    
Spredfast, Inc.
Published By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
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conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
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