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Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
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IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM
Published By: IBM     Published Date: Oct 13, 2017
Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.
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ibm, cognos analytics, business intelligence, customer experience, marketing
    
IBM
Published By: IBM     Published Date: Oct 13, 2017
Integrated Threat Management For Dummies, IBM Security Limited Edition, lays the foundation for effective tools and techniques that work together to help counter today’s advanced threats. Regardless of your role in the IT security organization, threat management tools and techniques will influence your job. Your role determines the part you play to effectively manage threats, including those targeting the cloud and your company’s data. If you are a Chief Information Security Officer (CISO) or security manager, this book explains in detail the types of tools you need to effectively prevent, detect, and respond to security incidents. If you’re in general business management, you’ll better understand the risks associated with enterprise computing and the reasons why a comprehensive portfolio of security tools that work well together is so important.
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malware prevention, network intrusion prevention, malware protection, ibm, firewall, mutating malware, cyber threats
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
With the growing demand of business for tighter communication and collaboration with external parties such as business partners and customers, IT has to provide the technical foundation for such integration. Web Access Management and Identity Federation are key technologies for that evolution. They enable organizations to manage access both from and to external systems, including cloud services, in a consistent way. Organizations have to move forward towards strategic approaches to enabling that integration, in support of the Extended and Connected Enterprise.
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access management, identity federation, it strategies, security, infrastructure
    
IBM
Published By: IBM     Published Date: Jun 13, 2018
Today’s workloads are dynamic and power-hungry. Cloud requirements for mission-critical workloads often change overnight – causing IT priorities to shift, deadlines to tighten, and budgets to shrink. Seconds matter, especially when it comes to the bottom line. And bottom lines take brutal hits when companies haven’t properly established a powerful and flexible infrastructure.
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IBM
Published By: IBM     Published Date: Jun 13, 2018
In the digital era, businesses in every industry are becoming technology companies. New business models such as “product as a service” (in which traditional manufacturers and distributors are driving new revenue streams by integrating software-based services into their offerings) and new operational models, such as collaboration, social business, and mobile platforms, mean that nearly every company is deriving at least part of its revenue from cloudbased solutions. So, why are so many of these new cloud solution providers building their businesses on shaky foundations? The truth is, when your business is based in the cloud, you need more than on-demand leased compute and storage capacity. You need a cloud that is enterprise-grade, secure, and resilient. Equally important—and overlooked by too many cloud solution providers—you need a cloud platform that is able to grow your business into the future, supporting next-generation functionality like Artificial Intelligence (AI). No matter wh
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IBM
Published By: IBM     Published Date: Jul 02, 2018
Cloud has evolved from a technological innovation to an integral part of business. Companies in every industry are investing in Digital Transformation initiatives to evolve and grow; often, cloudbased platforms are foundational elements of these transformations, as businesses increasingly seek the flexibility and agility to roll out new software services in days or weeks, versus months or years. As Digital Transformation initiatives unfold, one key challenge is to modernize the data center to facilitate rapid delivery of new applications and services—while still ensuring that existing missioncritical applications remain high performing, available, and secure. Another challenge relates to new requirements for accelerating the analysis of organizational data to near real time, much faster than previously possible with earlier incarnations of Business Intelligence (BI). Agile businesses are demanding faster access to the information contained within operational and business data stores to
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IBM
Published By: IBM     Published Date: Aug 08, 2018
Digital transformation strategy must be built on a foundation of systems, processes, and investments for innovation.
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IBM
Published By: IBM APAC     Published Date: May 18, 2017
Welcome to IT as a Service For Dummies, IBM Limited Edition. IT as a Service is the emerging technique that gives technology leaders the flexibility of providing the right set of services to the business. The world of IT is changing dramatically. Businesses are increasingly discovering that IT services are becoming the foundation for the customer experience. IT as a Service isn’t simply a new delivery model for applications. Instead, IT as a Service is a new approach to providing an array of modular services that are targeted to solve changing business problems. While services can be as straightforward as compute or storage in the cloud, they can also be used to complex solutions. Other services may include microservices or integration services that enable a business to quickly create new solutions to help service customers in a more creative and efficient manner.
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service, dummies, ibm, cloud, mobile
    
IBM APAC
Published By: IBM Corporation     Published Date: May 22, 2012
With the architecture, operating system and virtualization technologies you need supported by built in patterns of expertise, an IBM PureFlex System infrastructure offers an integrated, flexible,efficient foundation for your SAP business applications.
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ibm pureflex system, sap, virtualization implementation, business technology, data center
    
IBM Corporation
Published By: IBM MaaS360     Published Date: Feb 05, 2015
Produced in conjunction with Integrated Solutions for Retailers, this National Retail Foundation (NRF) 2014 guide explores why mobile device, app and content management are critical components of success for large scale mobile deployment and ongoing security management.
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mobile solutions, roi, mobile deployment, mobile security management, mobile hardware, it management, knowledge management
    
IBM MaaS360
Published By: IBM Software     Published Date: Jul 19, 2011
In this white paper, you'll read why traditional planning and forecasting processes are not enough in today's environment. And, you'll learn about the three capabilities that form the foundation of modern, dynamic planning and forecasting processes. If you want to move beyond the traditional finance role and play a more visible, pro-active role in supporting business decision making, read this white paper today.
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cognos, business intelligence, business intelligence software, business intelligence solution, corporate performance management, ibm
    
IBM Software
Published By: Informatica     Published Date: Jan 16, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship
    
Informatica
Published By: Informatica     Published Date: Sep 28, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship, informatica, svc, data management
    
Informatica
Published By: Infosys     Published Date: Aug 20, 2019
Transformation Propelled By Digital Maturity: Incumbent organizations (as opposed to digital natives) fall into 3 clusters determined by their progress along the digital transformation journey. Watchers: Who regard technology as an efficiency enabler and are trying to build a foundation for digital transformation. Explorers: Those who regard technology as enabler for select functions that directly impact CX. Visionaries: Rather, place technology at the heart of their business models and culture.
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Infosys
Published By: Integration New Media     Published Date: Apr 01, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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multimedia, ria, rich internet applications, web development, inm, integration new media, software development
    
Integration New Media
Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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multimedia, ria, rich internet applications, web development, inm, integration new media
    
Integration New Media, Inc.
Published By: Intel     Published Date: Apr 16, 2012
Read how blades are the best infrastructure choice for an extremely wide range of enterprise applications and use cases.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
Intel
Published By: ipoque     Published Date: Feb 14, 2019
Virtualized Evolved Packet Core (vEPC) is a major breakthrough in network function virtualization (NFV). When asked where they have deployed NFV in production networks, communication service providers (CSPs) consistently name vEPC as one of the top answers. Why is that? In order to maximize their processing capacity, CSPs virtualize a subset of their network applications, including mobile edge computing (MEC), base stations (small/macro cells) and the mobile core, because these systems use a large bandwidth. The mobile packet core builds the foundation of the core network on which mobile CSPs offer IP-based services to their customers. Implementing vEPC solutions can help CSPs obtain the scale necessary to accommodate growing numbers of subscribers and large amounts of traffic or connections while controlling costs and improving on quality of experience (QoE). In the past, evolved packet core (EPC) solutions were deployed on purpose-built hardware. NFV enables operators to deploy EPC c
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dpi, deep packet inspection, vepc, sdn, nfv, network analytics, virtual network
    
ipoque
Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable
Published By: Janrain, Inc.     Published Date: Oct 16, 2013
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
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branding, social graphing, social graph data, social context, social endorsement
    
Janrain, Inc.
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