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Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Progress Software BTA Financial     Published Date: Oct 15, 2008
This Assessment Guide helps you to create a high-level overview for each business-critical application, detailing the context of the application, highlighting risk factors and overall effectiveness of each application. This assessment, in turn, will provide a foundation for further investigation and actions to optimize the outcomes of your business-critical transactions and mitigate risk.
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soa risks, application risks, integration risks, actional, application assessment, progress software, soa infrastructure, soa security, it governance, soa, soa governance
    
Progress Software BTA Financial
Published By: Progress Software BTA Telecommunications     Published Date: Oct 15, 2008
This Assessment Guide helps you to create a high-level overview for each business-critical application, detailing the context of the application, highlighting risk factors and overall effectiveness of each application. This assessment, in turn, will provide a foundation for further investigation and actions to optimize the outcomes of your business-critical transactions and mitigate risk.
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soa risks, application risks, integration risks, actional, application assessment, progress software, soa infrastructure, soa security, it governance, soa, soa governance
    
Progress Software BTA Telecommunications
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Microsoft Office SharePoint Server     Published Date: Sep 29, 2008
Enterprise search has been a service in one form or another on the Microsoft intranet for more than a decade. With the release of Microsoft® Office SharePoint® Portal Server 2003, the landscape for enterprise search at Microsoft began to change. This became the foundation for the current solution, the Enterprise Search feature provided in Microsoft Office SharePoint Server 2007. Read more about the enhancements of this feature in this technical white paper.
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microsoft, sharepoint, microsoft office, search, database search, dba, database, data management
    
Microsoft Office SharePoint Server
Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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multimedia, ria, rich internet applications, web development, inm, integration new media
    
Integration New Media, Inc.
Published By: Sunbelt Software     Published Date: Aug 04, 2008
Security is the most single critical task for any email administrator. Starting with a foundation of anti-spam and anti-virus capabilities, organizations should focus on other capabilities, as well, including policy management and a variety of other tasks designed to protect the network and the company from external and internal threats.
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email security, secure messaging, secure im, exchange, exchange server, microsoft exchange, ms exchange, sunbelt, sunbelt software
    
Sunbelt Software
Published By: BlueCat     Published Date: Jul 09, 2008
A number of factors are fueling the demand for a new, intelligent approach to IP Address Management (IPAM). This document describes these factors while highlighting deficiencies in the legacy IPAM solutions and manual management techniques commonly used today. It also introduces the 'Five Pillars of IPAM Intelligence', BlueCat's framework for articulating its revolutionary, holistic approach to IPAM, and the foundation for the design of Proteus, BlueCat's next generation, intelligent IPAM platform.
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ipam, ip address management, address management, dns, dhcp, ip address, bluecat, blue cat
    
BlueCat
Published By: Tripwire     Published Date: Jul 08, 2008
This paper outlines the nature of infrastructure integrity, change auditing, and compliance solutions. It describes how an investment in configuration assessment and change auditing solutions can stabilize IT operations, lowering the operational costs associated with the IT infrastructure; be a force multiplier; and provide a solid foundation that increases the effectiveness of the investment in information security.
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tripwire, information security, infrastructure, change management, change, change auditing
    
Tripwire
Published By: AT&T     Published Date: Jun 25, 2008
Whether you’re implementing new technologies, upgrading existing infrastructure or evaluating current needs, consultants can help you identify and document the gap between your current situation and a desired future state. When an assessment is done correctly, it can provide a solid foundation for successful implementation and improvement. The consultant first interviews stakeholders, analyzes data, and compares your business against best practices or specific industry competitors.
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consulting, consult, consultant, management, expert, expertise, guidance, implementation, at&t, att, it management
    
AT&T
Published By: VMware Dell     Published Date: Jun 05, 2008
VMware solutions help customers meet their energy saving goals by enabling safe consolidation of underutilized x86 desktops and servers onto less hardware, both through initial consolidation efforts and dynamically as computing requirements change. This white paper explains how VMware virtualization provides the foundation for dramatically more energy efficient IT environments.
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power, data center, green, environmental, environment, spend, server virtualization, virtual machine, vmware, green it
    
VMware Dell
Published By: SAP     Published Date: May 14, 2008
As information flows more freely in the business world, decisions need to be made quicker and based on sturdier data. The analytical capability that was once reserved for large enterprises has now permeated the world of Small to Medium Businesses (SMBs) and provided a solid foundation of visibility into what really matters to these companies.
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business intelligence, sap
    
SAP
Published By: Integration New Media     Published Date: Apr 01, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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multimedia, ria, rich internet applications, web development, inm, integration new media, software development
    
Integration New Media
Published By: IBM     Published Date: Mar 28, 2008
As the old adage says, "Information is power." The ability of an organization to best understand the behaviors and needs of its customers and partners, manage effective processes with timely insight, target new opportunities, and ensure that it is operating in a compliant and financially responsible manner on a day-to-day basis provides a foundation for innovation and success, let alone its survival.
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IBM
Published By: Computhink     Published Date: Nov 30, 2007
The Marin Community Foundation (MCF) was established in 1986 with the assets of a trust created by long-time Marin residents Leonard and Beryl H. Buck. From the start, MCF’s mission was to use philanthropic contributions to help improve the human condition and enhance the quality of life in Marin County, CA. An unintended consequence was that they were swimming in paper.
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electronic document, document management, information management, case study, marin, mcf, marin community foundation, workflow, computhink
    
Computhink
Published By: Nemx Software Corporation     Published Date: Oct 23, 2007
Email compliance, security and content policy enforcement is a growing priority for all organizations.  Email content control solutions provide real-time scanning of email traffic and provide the foundation for proactive enforcement of regulatory and corporate policies.  However, the administrative burden associated with policy management imposed by most such products is significant.
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email security, security management, policy administration, policy management, policy-based, policy based, email compliance, compliance, nemx
    
Nemx Software Corporation
Published By: 6th Sense Analytics     Published Date: Oct 11, 2007
This whitepaper asserts that moving to the next generation of software development and sourcing requires moving from art to science. Given how dependent we are on software as a foundation for every product and service, anything less creates a climate of risk, uncertainty, and unjustifiable costs that undermines our ability to compete in a global marketplace.
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development, software development, offshore, offshoring, outsource, outsourcing, programming, 6th sense, 6th sense analytics
    
6th Sense Analytics
Published By: Informatica     Published Date: Sep 28, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship, informatica, svc, data management
    
Informatica
Published By: Quocirca     Published Date: Feb 05, 2007
Service-Oriented Architecture (SOA) provides a foundation to achieve software reuse. A key part of the SOA value proposition is the benefits realized from software reuse. Learn more in this new white paper from Quocirca.
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best practices, enterprise software, return on investment, roi, service oriented architecture, service-oriented architecture, soa, quocirca
    
Quocirca
Published By: Magonaga     Published Date: Jan 17, 2007
This white paper examines how the failure to structure equitable relationships, establish ethical foundations for action and correct blinding group think led to the catastrophic death of a specific corporate organism.
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corporate culture, team dynamics, project management, team management, people management, magonaga, it management
    
Magonaga
Published By: Informatica     Published Date: Jan 16, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship
    
Informatica
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Building a top-tier analytics practice is an evolution.  The best approach is to start small, then scale with each success.  Learn how to incrementally build your analytics practice with five customizable building blocks that create a strong foundation for analytical success.
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analytics, predictive analytics, business analytics, business process, business strategy, customer chemistry
    
Customer Chemistry
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