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Published By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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Adobe
Published By: Persicope Data     Published Date: Mar 07, 2018
SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns. Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like: • How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?
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Persicope Data
Published By: Dell EMC     Published Date: Aug 06, 2018
Technology is transforming how we do our jobs, and employees expect the business to accommodate their work habits. › Companies must identify roles and profiles and support their needs. Not every employee will require the same devices to get their jobs done efficiently and effectively. It is paramount for organizations to seek out specific devices to enable different worker personas. › IT must become a trusted partner to keep security top of mind. Employees showed a lack of trust toward IT when facing an issue with their device or ecosystem. It is imperative for IT to become part of the solution and not the problem; otherwise, workers will find ways to go around security policies and fix problems on their own, putting the firm at even more risk. › Employees require a more complete ecosystem. Employees need not only devices to get their jobs done effectively but an entire ecosystem as well. Without this, businesses will fall further behind in a fiercely competitive market and lose employ
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Dell EMC
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Resource     Published Date: Dec 04, 2018
What’s a common characteristic of the best talent? They all have jobs. In today’s marketplace, to get the best talent you have to convince them your opportunity is better than what they currently have. The good news: it can be done - and you can win consistently with a deliberate outbound process. The bad news: it requires an intentional approach which is challenging without the right tools and data. Your success depends on your ability to build a repeatable process to identify and recruit a steady volume of high quality applicants. The way to accelerate and scale your outbound process is to benchmark and refine it regularly using data. Below we’ll walk through the steps to building a data-driven recruiting process, based on.. you guessed it.. data.
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Resource
Published By: BMC Control M     Published Date: Jul 16, 2009
Gartner has positioned BMC CONTROL-M in the Leaders Quadrant of their "2009 Magic Quadrant for Job Scheduling." The report assesses the ability to execute and completeness of vision of key vendors in the marketplace. Read a full copy today, courtesy of BMC Software.
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quadrant, magic quadrant, job scheduling, bmc control-m, workload, automation broker, gartner, data, job, itwab, it workload automation broker, data management
    
BMC Control M
Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
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marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing, revenue creation
    
Eloqua
Published By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
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socialchorus, employee engagement, job applications, employee advocates, social media, social media marketing, employee advocacy, advocate marketing programs
    
SocialChorus
Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle
    
Marketo
Published By: Jobvite     Published Date: Jun 26, 2015
In this eBook, we’ll take a look at how 10 short days and a few wrong turns can easily and inadvertently offend the candidates that might have been perfect hires. We’ll also offer tips on how to avoid these behavior problems to keep your talent search on track.
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hiring, talent search, job market, job seekers
    
Jobvite
Published By: HP Inc.     Published Date: Feb 14, 2019
How to overcome complexity and be ready for future growth. The modern production digital print market brought a world of opportunities for micro-runs and variable data printing into the hands of Print Service Providers (PSPs). With print available in any quantity to anyone, print is being democratized, resulting in ever-greater numbers of increasingly smaller jobs. The old print model of high-volume static print is being replaced with a myriad of micro-runs and micro-jobs. Automation that allows PSP owners to master the ensuing complexity and respond faster than ever before is enabling them to refocus on market development and on delivering value.
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HP Inc.
Published By: Glint     Published Date: Feb 16, 2018
Employees today want more than a steady, well-paid job at a promising company. In this competitive job market, employers are finding it increasingly difficult to recruit, retain, and motivate top talent. Yet, they continue to rely on outdated employee engagement strategies that no longer work. As pressures increase from an evolving workforce, organizations from startups to enterprises must prioritize employment engagement now more than ever. We've identified seven bad habits that commonly hinder organizations. Download this whitepaper to learn how to transform old habits into the effective, future-ready programs that drive today's high-performing organizations.
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: BMC Control M     Published Date: Jul 22, 2009
Gartner has positioned BMC CONTROL-M in the Leaders Quadrant of their "2009 Magic Quadrant for Job Scheduling." The report assesses the ability to execute and completeness of vision of key vendors in the marketplace. Read a full copy today, courtesy of BMC Software.
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quadrant, magic quadrant, job scheduling, bmc control-m, workload, automation broker, gartner, data, job, itwab, it workload automation broker
    
BMC Control M
Published By: Bounty Jobs     Published Date: Oct 14, 2015
The BountyJobs Direct Hire Agency Benchmarking Reports are released twice a year to provide business leaders with key insights into trends and past performance of the agency recruiting marketplace, where companies seek some of the most highly sought-after candidates.
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Bounty Jobs
Published By: Special Counsel     Published Date: Sep 18, 2015
Our 2016 Salary Guide takes an in-depth look at salaries for traditional legal occupations, as well as the most sought-after positions in growing areas such as Information Governance and eDiscovery. Accurate national and local salary data combined with up-to-date job descriptions provide you with the knowledge you need to engage, hire and retain premier legal professionals.
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legal industry, legal talent, recruitment, job market, salary data, retention, legal talent
    
Special Counsel
Published By: Cornerstone OnDemand     Published Date: Feb 12, 2015
Employees aren‘t quitting their jobs—they’re quitting their bosses. That’s bad news for organizations planning for innovation, succession, and market longevity. Human capital is an organization’s most valuable resource—and turnover is expensive not just in terms of sourcing, rehiring, and training costs, but also lost productivity. See how Employees, Managers, and Executives benefit from using a Unified Talent Management approach.
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cornerstone ondemand, employee engagement, leadership, development strategy, employees, high performing, operational leadership, business success
    
Cornerstone OnDemand
Published By: Fitbit     Published Date: Mar 21, 2017
If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge. View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role. Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you: - Tested best practices for communications - How to set up different communications tracks for onboarding new employees - Tools and resources to gauge the effectiveness of your communications
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Fitbit
Published By: Epson     Published Date: Jun 22, 2018
Despite the digitization of business today, most organizations continue to rely on paper hard copies to get the job done. A great deal of printed information drives the fundamental workflow and success of nearly any business, especially in highimpact, high-touch areas like Marketing and Sales; Planning, Engineering and Design; and Human Resources. As a result, companies continue to look for ways to manage the ongoing cost, workflow and efficiency of using printed documents.
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Epson
Published By: Jobvite     Published Date: Aug 25, 2016
The talent acquisition market has changed dramatically. It is no longer just about placing ads on different sites and waiting for the resumes to roll in. Rather, it’s ferreting out those passive candidates and convincing them that your company is where they can shine and grow in their profession. Today’s recruiters must proactively search, find, and nurture candidates in this tough job market, and they need good tools to do this. In Forrester’s 45 criteria evaluation of talent acquisition vendors, we identified the 12 most significant software providers — ADP, Cornerstone OnDemand, Findly, IBM Kenexa, iCIMS, Jobvite, Lumesse, Oracle, PageUp People, PeopleFluent, SuccessFactors, and Technomedia — in the talent acquisition category that provide both applicant tracking system (ATS) and various levels of talent relationship management (TRM) functionality in their recruiting offering. This report details our findings about how well each vendor fulfills our criteria and where they stand in r
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Jobvite
Published By: ReadyTalk     Published Date: Jul 07, 2016
Let’s face it, employees in Information Technology have a tough job. You’re the technical experts, responsible for hardware and software as well as business processes and sometimes project management. You’re also charged with being experts in communications, sales, marketing, psychology, counseling, and more just to get your company to adopt new ways of doing things or new technology. This is especially true when trying to deliver everything on time and on budget.
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best practices, business optimization, business management, productivity, information technology, communication
    
ReadyTalk
Published By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation
    
Yesler
Published By: Special Counsel     Published Date: Mar 25, 2015
Law firms and corporate legal departments seek experienced legal professionals with business acumen and knowledge of technology. The supply of these professionals is struggling to meet the demand, but that could change. The latest white paper from Special Counsel explores which legal – and non-legal – skills are critical in today’s evolving legal industry.
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talent shortage, skills gap, legal talent shortage, legal soft skills, legal professional development, legal employment, legal recruiting
    
Special Counsel
Published By: Jobvite     Published Date: Mar 31, 2015
It’s been a long road to recovery, but the economy is finally bouncing back after the Great Recession. Businesses are growing, companies are hiring and quality talent is in high demand. For the skilled worker, the job market has shifted in their favor, and professionals everywhere are taking advantage. The findings of the fifth annual Job Seeker Nation Study explore the progression of the job market, the modern job seeker’s approach to job hunting, and what this means for the workforce in 2015. Read this study to learn more.
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jobseekers, job search, employment, recruiting, technology, hiring, talent acquisition, workforce, sourcing, talent pools
    
Jobvite
Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
    
IBM
Published By: IBM     Published Date: Mar 28, 2016
To succeed today, organizations need to take advantage of information technology in every area of their business. Talent acquisition is no exception. Robust, reliable technology can help recruiters more effectively engage with candidates. According to Aberdeen Group, the user experience is key. It is more important than ever to have friendly and interactive platforms. In terms of talent acquisition, companies that prioritize the candidate experience are more than twice as likely to improve their cost per hire on a year–by-year basis.1 In addition, social capabilities can enable recruiting professionals to use the Internet for job applications, social referrals and video interviewing. Mobile integration also enables users to connect with information where and when they need it. With better tools and insight into people and data, organizations can much more quickly identify talent, match capabilities to market needs, retain the best talent and improve recruiting outcomes. Simply put, rec
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ibm, talent acquisition, human resources, recruiting
    
IBM
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