launch strategy

The term “Cloud First” was initially popularized by Vivek Kundra, who formerly held the post of White House CIO and launched this strategy for U.S. federal government IT modernization at the Cloud Security Alliance Summit 2011. The underlying philosophy of the cloud-first strategy is that organizations must initially evaluate the suitability of cloud computing to address emergent business requirements before other alternatives are considered. This paper offers guidance to help organizations establish a systematic and repeatable process for implementing a cloud-first strategy. It offers a high-level framework for identifying the right stakeholders and engaging with them at the right time to reduce the risk, liabilities, and inefficiencies that organizations can experience as a result of adhoc cloud decisions. The goal of this guidance is to help ensure that any new cloud program is secure, compliant, efficient, and successfully implements the organization’s key business initiatives.

An integrated launch plan was just the start for helping to transform a research organization into a commercial entity. A successful commercial launch of an FDA-approved specialty drug included project management support to a cross-functional client team and development of a dashboard tool to track each function’s progress.

Collaborative helped a research company transitioning to commercialization identify critical timelines, tasks, milestones and resources required to bring a new drug to market. As part of the project, leaders were given the information and tools they needed and the business began building the strong foundation necessary for a successful launch.

Commercial launch is a critical and complex period in the Life Sciences product life cycle. The transition from clinical development to commercial operations can seem overwhelming as companies face considerable challenges in transforming from an R&D-driven organization to one focused on achieving in-market business and commercial excellence. Core to successful launches is preparing the company for a whole new raft of capabilities, processes, and relationships, and in doing so there are a number of factors included in this checklist that companies should consider and questions they should answer.

Every day, a new product launch promises speed, efficiency or savings for businesses eager to stay a step ahead. But if you’re an IT pro, and it’s your job to onboard the new system, the allure gives way to practical considerations: How are you going to move all that critical data—including dependencies, settings and custom configurations—from one system to another so it all talks to each other the way it’s supposed to? Whether you’re tackling a oneoff project or looking to improve your in-house skills, these eight tips for mastering migration will help you form a strategy, determine costs and find technical solutions to ensure successful migration no matter what platform you’re on or which one you’re moving to.

In recent years, there has been a great deal of discussion about how to engage patients in their care. Patient engagement has always been considered a good thing in practices and health care organizations. Today it is vital to the business of delivering care. This Whitepaper Outlines 5 elements of Launching a Successful Strategy.

Microsoft is making a massive push to the cloud. As a result, Office 365 is taking off. But in its complexity, Office 365 is unlike any other cloud app. Often this causes impactful deployment delays. Instead of relying on legacy tools Microsoft gives away, learn to remove the identity barriers for your Office 365 migration while building a foundation from which to launch your entire future cloud strategy. Watch now!

Top 5 Factors Every Bio-Tech and Pharmaceutical Company Must Keep in Mind. Successfully launching a product in the U.S. requires a balance across commercial strategy, government programs, and contracting operations. While the market holds significant opportunity, there are also complexities that need to be considered prior to launch. To prepare for the launch of your drug in the U.S. market, download a copy of Navigating the U.S. Government Market to help your organization remain compliant with government operational and pricing requirements.

Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.

The term “Cloud First” was initially popularized by Vivek Kundra, who formerly held the post of White House CIO and launched this strategy for U.S. federal government IT modernization at the Cloud Security Alliance Summit 2011. The underlying philosophy of the cloud-first strategy is that organizations must initially evaluate the suitability of cloud computing to address emergent business requirements before other alternatives are considered.

Microsoft is making a massive push to the cloud. As a result Office 365 is taking off. But in its complexity, Office 365 is unlike any other cloud app. Often this causes impactful deployment delays. Instead of relying on legacy tools Microsoft gives away, learn to remove the identity barriers for your Office 365 migration while building a foundation from which to launch your entire future cloud strategy. This webinar will discuss: • The basic identity management requirements for an Office 365 deployment • Microsoft’s existing identity management tools • The role of identity management in building a diverse cloud strategy

Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat

Five key items can help reap solid ROI from launching a mobile application strategy. Organizations are demonstrating their interest in mobile apps with their checkbooks.

Before launching your first email nurture, webinar or social media campaign take a moment to make sure you’ve got these five things in order.

Schneider Electric is integrating datacenter infrastructure management (DCIM) software, big-data analytics and cloud services into the management of customers’ datacenters. Its recently launched StruxureOn cloud offering signals a new wave in datacenter operations, using a combination of machine learning, anomaly detection and event-stream playback to give operators real-time insights and alarming via their smartphones. More capabilities and features are planned, including predictive analysis and, eventually, automated action. Schneider’s long-term strategy is to build a partner ecosystem around StruxureOn, and provide digital services that span its traditional datacenter business.

With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.

IBM has just launched two new offerings that will help you to achieve your hybrid integration strategy. IBM Application Integration Suite and IBM App Connect enable you to integrate across on-premise and cloud environments, take advantage of the API economy and leverage existing IT investments to achieve digital transformation.

Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.