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Published By: SAS     Published Date: Aug 28, 2018
“Unpolluted” data is core to a successful business – particularly one that relies on analytics to survive. But preparing data for analytics is full of challenges. By some reports, most data scientists spend 50 to 80 percent of their model development time on data preparation tasks. SAS adheres to five data management best practices that help you access, cleanse, transform and shape your raw data for any analytic purpose. With a trusted data quality foundation and analytics-ready data, you can gain deeper insights, embed that knowledge into models, share new discoveries and automate decision-making processes to build a data-driven business.
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SAS
Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
Gleanster Research
Published By: IBM     Published Date: Jan 14, 2015
Bloor Research investigated several key critical success factors for big data analytics. Their findings show that governance, data cleansing, and privacy and security have never been more important. Read this paper to see their conclusions.
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big data, data management, data exploration, gain visibility, security extension, business intelligence, explore data, data analytics, data center
    
IBM
Published By: IBM     Published Date: Jul 08, 2015
While the term 'big data' has only recently come into vogue, IBM has designed solutions capable of handling very large quantities of data for decades. IBM InfoSphere Information Server is designed to help organizations understand, cleanse, monitor, transform and deliver data.
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IBM
Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.
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email marketing, marketing automation, email marketing personalization, marketing automation readiness
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: StrikeIron     Published Date: Oct 03, 2013
Learn how email verification technology helped to minimize Party City's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which greatly reduced the amount of human error.
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strikeiron, data quality, party city case study, pos, pos system, point-of-sale, email verification technology, email verification, business technology
    
StrikeIron
Published By: StrikeIron     Published Date: Oct 03, 2013
Learn how email verification technology helped to minimize Magento's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which increased their email deliverability rates by 25%.
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magento, email deliverability, sender reputation, email verification, email verification technology, technology, point-of-sale, data, strikeiron, business technology
    
StrikeIron
Published By: Gleanster Research     Published Date: Feb 20, 2014
Top Performers are justifying CRM investments as a means of improving customer centricity through improved use of customer data. SMBs are realizing fragmented customer data that gives them an incomplete and often self-contradicting view into not only customer desires, but the SMBs internal operations.
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Gleanster Research
Published By: Gleanster Research     Published Date: Jun 17, 2014
This Deep Dive offers best practices for investing in a new CMS solution. They include ways to justify new CMS investment internally, determine organizational readiness, identify the most relevant product features, and select a vendor. These best practices reflect the strategies, methods and steps that Top Performing organizations reported in the 2014 WCM Survey.
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gleanster, content management system, cms, cms solutions, content management, it management, end user experience, customer experience
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation, crm platforms, smb marketplace, customer engagement
    
Gleanster Research
    
NetProspex
Published By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
    
NetProspex
Published By: Gleanster Research     Published Date: Oct 11, 2012
Authored by two luminary Business Intelligence (BI) industry analysts. This 9 page report exposes best practices on Self-Service BI. The findings come from a Q3'12 survey on BI, which captured the experiences of 327 organizations.
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business intelligence, cio, self-service, business analytics, data warehouse, data, analysis, business technology
    
Gleanster Research
Published By: Gleanster Research     Published Date: Oct 10, 2012
This 7 page research study from Gleanster Research explores how Top Performing enterprise retail organizations create unique and compelling customer experiences online, with integration between web content management and ecommerce platforms.
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Gleanster Research
Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research
Published By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
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Act-On
Published By: Microworld     Published Date: Dec 12, 2007
At the Mail Gateway, MailScan for SMTP Servers scans and cleans mails that flow between all local users and mails between the Internet and Mail Server. It protects organizations against Viruses, Worms, Trojans, Backdoors and many other malware, blocks Spam and Phishing mails, while providing total Content Security for email traffic.
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mailscan, mail scan, email security, filtering, filter, email filter, blocking, internet security, virus, spam, anti-virus, anti-spam, anti spam, anti virus, malware, microworld
    
Microworld
Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold, data management, business technology
    
Marketo
Published By: SAS     Published Date: Apr 16, 2015
SAS Institute is gearing up to make a self-service data preparation play with its new Data Loader for Hadoop offering. Designed for profiling, cleansing, transforming and preparing data to load it into the open source data processing framework for analysis, Data Loader for Hadoop is a lynchpin in SAS's data management strategy for 2015. This strategy centers on three key themes: 'big data' management and governance involving Hadoop, the streamlining of access to information, and the use of its federation and integration offerings to enable the right data to be available, at the right time.
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SAS
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