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Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster
Published By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
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Gleanster
Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
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gleanster, social media, marketing, engagement, social media marketing, customer relations
    
Gleanster
Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research
Published By: Gleanster Research     Published Date: May 15, 2013
This 30pg report from Gleanster research aggregates findings from a January 2013 survey of 219 organizations. The results explore the evolving demand for tangible justification of marketing spend.
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Gleanster Research
Published By: Gleanster Research     Published Date: May 15, 2013
Does your organization have one corporate identity and a network of local affiliates? This report from Gleanster Research outlines how Top Performing organizations power regional and local multi-channel marketing communications to deliver a cohesive customer experience across corporate and local marketing engagement.
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marketing, gleanster, distributed marketing, multi-channel marketing, marketing analytics
    
Gleanster Research
Published By: Gleanster Research     Published Date: Sep 18, 2013
Gleanster Research uncovered the top 5 best practices from Top Performing regional marketing organizations to uncover how new ways to dramatically boost the return on local marketing engagement.
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Gleanster Research
Published By: Eloqua     Published Date: Sep 11, 2013
Event management and data cleansing rising more sharply than all other automated marketing practices.
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oracle, modern marketers, modern marketers, email marketing
    
Eloqua
Published By: IBM     Published Date: May 02, 2014
The end-to-end information integration capabilities of IBM® InfoSphere® Information Server are designed to help organizations understand, cleanse, monitor, transform and deliver data—as well as collaborate to bridge the gap between business and IT.
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ibm, integrating big data, governing big data, integration, best practices, big data, ibm infosphere, it agility
    
IBM
Published By: IBM     Published Date: Jul 05, 2018
Scalable data platforms such as Apache Hadoop offer unparalleled cost benefits and analytical opportunities. IBM helps fully leverage the scale and promise of Hadoop, enabling better results for critical projects and key analytics initiatives. The end-to- end information capabilities of IBM® Information Server let you better understand data and cleanse, monitor, transform and deliver it. IBM also helps bridge the gap between business and IT with improved collaboration. By using Information Server “flexible integration” capabilities, the information that drives business and strategic initiatives—from big data and point-of- impact analytics to master data management and data warehousing—is trusted, consistent and governed in real time. Since its inception, Information Server has been a massively parallel processing (MPP) platform able to support everything from small to very large data volumes to meet your requirements, regardless of complexity. Information Server can uniquely support th
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IBM
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